Email marketing is directing messages to targeted addresses. These addresses are either rented or collected from your participation list. Do not worry. This is not spam. The people you message want your information.
An effective email marketing campaign will help your business…
· Target your customers
· Create a good relationship with your potential customers
· Reduce your advertising costs (email marketing is cost-effective)
· Improve return on investment (ROI)
“69 percent of U.S. email users have shopped online after receiving permission-based email marketing, 59 percent have purchased from retail stores, 39 percent have purchased through catalogs, 34 percent through call centers, and 20 percent through the mail.” And “78 percent of those surveyed say they want to receive email from their favorite online retailers. ” Source: DoubleClick
24 Tips for an Effective Email Marketing Campaign…
1. Own the right domain name
If you’re serious about your business, you need to own a real domain name that appears in your asset box on all your email marketing campaigns. A free domain such as yoursite.xxx.com or [http://www.xxx/yoursite.com] not taken seriously. It gives people the impression that your business is a “fly by night” operation.
To create credibility, you need to have your own real domain name (www.yoursite.com) and professional web hosting.
2. Auto answering machines
The answering machine performs 2 important functions. It records the names and email addresses of visitors who have opted into your mailing list and automates your follow-up process. It can automatically send a single message to thousands of subscribers on your opt-in list.
You can have more than one autoresponder, each of which sends a different message. Without the effective use of automatic response functions, an effective marketing campaign cannot be implemented. Imagine managing the tasks of a growing company without automation.
3. Offer free short courses
The advantage of autoresponders is that you can send messages at predetermined intervals. You can take advantage of this feature to offer short email courses lasting 5-7 days. For example, I could use this article to offer a short course called Five Days to Effective Email Marketing for free. Offering short courses is one way to build your attendee list.
When your subscribers gain enough trust in you through email courses, they will be more willing to buy your products. Needless to say, your products must be relevant to the courses you offer.
Offering short courses also reveals your products or services to your subscribers.
4. Offer free e-books/newsletters
Ezine is a short form for electronic magazines. Share high-quality and useful information to your subscribers through online magazines. Update your products and keep your subscribers informed about the latest events of your company. This is good for building long-term relationships with them.
When you establish your company as a reliable source of information, know-how and expertise, people will naturally be sold on it.
If you have a large subscriber base, say 2000-4000, you can sell advertising space in your ezine.
5. Be personal
Address your subscribers by name. You can write something like: Hello [First name] or [Last name], Thank you for registering. People want to be addressed by name. It gives them a sense of meaning. This is psychology 101.
Even though thousands of subscribers read your email every day, write as if you were talking to one person at a time. Use singular pronouns such as ‘I’, ‘me’, ‘you’, ‘your’. Such an approach is more personal.
6. Be formal
Just because you’re writing emails doesn’t mean you’re doing away with all the formalities of offline letter writing. Keep the proper regards, Hi [First name] / [Last name]and appropriate signatures such as your success, best regards, etc.
7.Fill in the Sender field correctly
Please write your name, not your friends’ names, followed by your full email address so it doesn’t get spammed. Remove and empty the trash.
8. Fill in the Subject field correctly
It must be a clear expression that relates to the content. Do not leave your Subject field blank.
9. Remind people how they got on your mailing list
This is good practice. Most people don’t remember why, where and what they signed up for. At the beginning of your email, remind them how they got on your mailing list.
10. Write as if you were talking to a friend
Writing an e-mail is a little different from writing to print. Write as if you were talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11. Be concise and straight to the point
Your email text must be concise and straight to the point. People don’t have all day to read your email. A good rule of thumb for effective email marketing copy is 250-300 words. Don’t bombard your email marketing campaign with banner ads all over the place.
12. Use short sentences and paragraphs
Avoid verbose sentences. Keep your sentences short and simple. Don’t jumble your text. Use plenty of pieces. This makes the text easier to read. Paragraphs should not be longer than five lines.
13. Never write text in capital letters
Online, this is interpreted as YELLING.
14. Check for bad grammar and typos
An email with bad grammar and typos gives your subscribers the impression that you don’t take them seriously. So don’t expect them to take you seriously. Proofread and proofread your email copy for incorrect grammar and typos.
The starting line is important. Bad grammar and typos from the start will quickly get your email copy in the trash.
This concludes part 1 of 24 tips for creating an effective email campaign. For more tips, read part 2.