3 Autoresponder Types for Email Marketing Success

When it comes to marketing strategies, email marketing is always used by marketers. There are many reasons why this is so. First, it produces relatively good results without high fees. However, the downside is that you have to keep sending messages.

Fortunately, there is a solution you can always rely on. What is it? answering machines!

The autoresponder is an easy-to-use program that allows you to send automatic messages to the e-mail address you specify. It saves time, especially if email marketing is your primary marketing strategy.

However, before you go out and start using it, it can be very handy to know the three types of autoresponders first.

On the desktop Hosted autoresponder

If you want an autoresponder that you can use without opening a browser, a desktop-hosted one may be the best choice. It is quite easy to install. However, you need to have some technical knowledge to use it. With a desktop-hosted autoresponder, you can start your email marketing campaign faster. The downside is that your computer must be connected to the Internet 24/7. Not just any internet connection, but a very reliable one. If you are using a dial-up or 56K connection, a desktop Hosted answering machine is not practical. In general, this is not my recommendation.

Self-hosted answering machine

Unlike desktop-hosted, self-hosted autresponder is web-based and includes a script for web server installation. It’s text that you install on one of your domains. Then you can send your automated messages from that domain.

Depending on the autoresponder script you choose, you may have to pay to install the script. Some offer it for free. Others require payment.

Like desktop-hosted, this type of autoresponder requires basic scripting skills. For example, you may need to update your script installation whenever a new version is released. If you’re not familiar with scripting, you’re at a disadvantage with this autoresponder.

The good thing about self-hosted autoresponders is that you usually don’t have to pay ongoing fees after the initial purchase. So in the long run it will be much cheaper than Hosted Autoresponder.

Remotely hosted answering machine

Remotely hosted autoresponders are the most popular autoresponder today. If you search for an autoresponder online, most of the results you’ll get will be remotely hosted. Such an answering machine is very easy to identify. If you find an autoresponder service that requires a subscription fee, you’ve just found a remotely hosted autoresponder.

This type, like locally hosted, requires a network installation. The good thing is that it is installed on your provider’s website. So you don’t have to worry about the technical side of things and all software updates are delivered to you automatically.

You must keep in mind that the number of emails or contact information you provide to your autoresponder directly affects the subscription fee you pay. The higher the volume, the higher your subscription fee.

So basically it’s easier to use but more expensive than self-hosted autoresponders.

And, my friends, these are the three autoresponders you can use.

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