While there are many types of content you can create to promote your business, you want to create content that helps you build effective promotions. You want to create content that goes viral. Viral marketing is the most effective way to market because it gives you credibility.
1. Articles
Although writing articles isn’t as effective as it used to be, it’s still a very effective way to market your business if you want to demonstrate your expertise. The key to getting your article writing campaigns right is to do two things.
First, you want to do your keyword research and make sure you’re choosing the right keywords. You don’t want to use keywords that no one is searching for. Another thing is to submit your article to the most popular article sites. It is better to have one unique article on each of the top 50 sites than to have 50 articles on one site.
2. Documents
Document sites are of a high standard and allow you to share your information with those who are looking for the products or services you offer. It’s a new opportunity to brand yourself as an expert and also recycle your content. It’s much easier and faster to format your article as a document than writing another article, and it also allows you to market to other high-traffic websites.
3. Videos
With the right tools, it’s also possible to export your articles and recycle them into content that you can share in a different way. It also allows you to share your content on other high-traffic sites in a format that your potential customers may prefer. The internet is largely visual, and visual content helps you better communicate your ideas.
4. Blog posts
There are actually two different ways to use blog posts to promote yourself. The first is to use content curation to create blog posts that rank high in search engines. Make sure you do keyword research to find the right content and then write content that ranks well.
Another way to use blog posts is to guest post. Guest posting is where you find other blogs and submit posts you’ve written to promote your business. Use Google Blogs to find high-ranking blogs based on your topic.
5. Images/graphics
There is a difference between pictures and graphics. The image usually has a quote and then the URL of your site. It provides an inspiring photo that highlights the message. It’s simple and quickly creates a message that can go viral.
The graphics are more involved. It uses pictures or images combined with text to communicate the process and is intended to convey information. An example of this would be a sales process representation such as a sales funnel. Some sites allow you to submit your images for maximum impact, while others allow you to submit your graphics to demonstrate your expertise.
The easiest way to get the most out of these techniques is to recycle your content. Focus on your expertise and then use these techniques to communicate that expertise.
