Email marketing is crucial to the promotion, expansion and monetization of any internet business. Done right, you can expect to dramatically increase your online presence and customer base while increasing your profits and online conversions.
Creating, targeting and maintaining a successful email list is not easy. It takes time, focus and determination. However, once you’ve learned the basics of building an email list and understand how to target subscribers, you’re well on your way to creating a successful and valuable commodity. A commodity that you and your business can benefit from for many years.
5 Successful List Building Strategies… Set Up for Success:
1. Market research
Market research is an incredibly important step in building any email list. It is imperative that you know and understand your target audience. If you haven’t researched this information thoroughly, your subscribers won’t be targeted to your topic, product, or niche.
A list that isn’t targeted isn’t very effective, so make sure you work on this (it’s worth it).
2. Don’t overcomplicate things
Clarity is incredibly important. Do your best to make sure your opt-in page is simple and easy to read. You don’t want to overload potential subscribers with unnecessary information or requirements. I recommend that potential subscribers only require their email address and name, don’t bombard them with other requirements such as entering their date of birth, occupation, etc. It can slow them down.
You have to set yourself up for success. Don’t shoot yourself in the foot by hiding your entry form. Your form should appear on every page of your website. If it’s not, and the user has to search to find it, you risk costing yourself potential subscribers.
4. Utilization of social media
Almost everyone has a Facebook account these days, so it’s a great way to keep in touch with friends. But most importantly, it’s a great way to attract visitors and encourage subscribers to sign up for your list. Add the selection to your Facebook page and you’ll be surprised how well it converts.
And don’t forget Twitter. Remember to tweet your offer to generate signups.
5. An offer they can’t refuse…
This is one of the most effective and successful list building strategies. If you’ve done your market research, you should have a very good idea of what your target audience is looking for, needs and is willing to chase. This information makes it incredibly simple to tailor and create compelling incentives for them to join your email list. Great things to give away for FREE are; E-books, audio books and special reports.
Creating, maintaining and leveraging list building is a great way to increase sales, presence and reach more potential customers. After building your first email marketing campaign from the ground up, you’ll understand what works and what doesn’t. By following these proven and successful list building strategies, you have the best chance of turning your list into a valuable, targeted, and successful commodity.