Gone are the days when people looked through magazines or books to get interior design inspiration.
The internet has become the main source of ideas on any subject. As business owners, this means that potential clients are scouring Google daily for interior design inspiration.
When growing a company in the interior design industry, the first question is: “How do we reach customers and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design company many advantages. It can help showcase your work, meet potential clients, attract new visitors and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you use is effective enough to achieve and optimize all these things together.
Here are some digital marketing basics you should be using in 2018 to maintain lead flow and turn a profit. Developing a strong digital presence takes a lot of effort and time, but these online marketing strategies offer immediate positive results. Check out these interior designer marketing strategies:
Build a powerful website:
Digital marketing has several marketing channels, but the first point of interaction between a company and a lead is a functioning website. This is where people learn more about your business and who you are. Your website is an introduction to your services and an introduction to your work. It’s also where visitors reach and find you when they’re looking for the services you offer. Remember that your portfolio is an important part of your business website. Be sure to add professional photos that showcase your best work. Try using infographics for better explanations. An impressive website will help you turn your great business ideas into a successful brand.
Blogging is one of the best ways to share your expertise and talents. Start blogging and update your blog once or twice a week for best results. You can write anything you want to write on your blog. You can write about your services, share past projects or case studies, or simply tips for decorating your home. Be professional and only post relevant things. Make sure your audience understands through your content how experienced you are in your field.
Use social media:
If you don’t have a business account on social media, create one now! Creating an account on social media is completely free and a great way to stay in touch with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab the attention of your followers. Post pictures of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest is not a social media platform, but it is a great place for interior designers. Create boards with images of well-designed homes and rooms, including your past and current projects.
Use the power of video:
Incorporating video into your marketing plan is high on strategy these days. One of the biggest benefits of using videos is that they rank high in search engine results on their own without you having to put a lot of effort into optimization. Try to increase the attractiveness of your brand portfolio with creative videos. Make an introductory video explaining your approach and tactics; Interior design and share it on YouTube!
Try to present your work or plans using visual means and improve your overall visibility and profile. You can choose to share these videos on social media platforms or use them in your blog posts to boost SEO (Social Engine Optimization) and drive more and more traffic to your business website.
SEO for your interior design company:
One of the most effective ways to improve your company’s online visibility is to use SEO. Start researching relevant keywords and optimize your interior design website with the best keywords for your business. There are two main keywords that people use in research to classify interior design. They are “interior designer” and “interior designer”. But if you’re promoting your brand in a big city, try using something like “interior designer los angeles” to rank better in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or modern industrial. Whatever it is, showcase your work and use these keywords! Build individual pages so people get to know your expertise and find your specialty easily.
Maintain your reputation:
There’s no doubt that the most impactful marketing content for your business is created by your customer base, not you. Online reviews from your customers serve as an honest assessment of your efforts and past projects. In addition, these reviews have a large impact on hiring decisions. The three main things you should focus on:
Every project you undertake has a lasting impact on your company’s reputation and marketing efforts. To get good reviews Delight your customers with your quality work. If something goes wrong, you get bad reviews that affect your marketing.
Always be proactive to get positive reviews from your satisfied customers. Make an effort and ask all your satisfied customers to leave good comments.
Track all comments about your brand on social media or other platforms to attract visitors.
These are effective digital marketing tips for interior designers. Use these strategies to improve your search engine rankings and reap big benefits for your interior design business!