Creating useful content for your audience is your number one priority when creating a content marketing strategy.
A simple way to create more content is to start a podcast. Podcasts are useful because they give your audience a new way to connect with you and get to know you. In addition, you can establish yourself as a leader in the industry, in which case the content production will benefit your audience and you. It’s a win-win.
1. Connect with your audience on a new level
When you host a podcast, you connect with your audience in a different way than if you have a text-only blog. You can talk to them more directly and show your personality better, and you can connect with them for longer and wherever they are.
2. Your audience can listen on the go
The really great thing about podcasts is that your audience can listen to your podcast from anywhere at any time. They could listen while jogging, cleaning the house, driving the car, or anywhere else. You can be with them regularly as they live their lives.
3. You can share longer content with your audience
When your audience is reading a blog post, most of the time they won’t stick around if the post is too long. But when you have a podcast, they listen to useful information much longer than they spend reading. You can easily make an hour long podcast. You can give a lot of information in an hour.
4. Interview the movers and shakers
Industry leaders want to be interviewed on podcasts. If you have a suitable podcast, you can invite them to be interviewed on your show. When you get to know and connect with leaders like this, you start to see yourself as a leader. Some call it the “Oprah effect.”
5. You will be invited to other events to speak
When you keep your podcast on a good schedule and provide your audience with entertainment, information, engagement, and useful information while connecting with industry leaders, you’ll find that you’ll eventually start getting invited to speak at events and other podcasts. This will grow your audience bigger and faster.
6. Great way to reuse content
If you’re in need of content ideas, the podcast does it all. Once you create even one podcast, it becomes fodder for blog posts, e-courses, and other content if you reuse it. Plus, you can reuse content you already have in your podcast.
7. Stand out from your competition
There are many more blogs than podcasts. It is likely that there are not that many blogs and podcasts. This will make you stand out from your competition and help you jump ahead.
8. You give your company a voice
You’ve probably heard that you need to find your “business voice,” but sometimes it can be harder than you think. But if you have a podcast, your personality on the podcast becomes the voice of your business.
9. Getting started is easy (and affordable)
These days it doesn’t take a lot of money to start a super professional sounding podcast. Most of the technology is probably already in your mobile phone. But it’s best to start and build from there when you feel you need more.