Are you a Star Wars fan my friend?
I like it.
Without being a real fanboy.
But whether you like it or not, this ezine article will still help you immensely. Because I’m going to give you an “out of this world” email marketing tip (if you’ll excuse the pun… ).
Anyway, I think everyone can agree that the original Star Wars trilogy was better than the prequels…
And that’s putting it mildly.
In other words, the prequel was pretty shocking.
Glad we got it sorted out.
But I want to tell you WHY I think they were so bad compared to the originals.
So here’s my theory…
See, you can really “relate” to the characters in the original trilogy. You really cared about them.
However, you did not appear in the prequels.
In fact, the characters in the prequels were more wooden than the desk I write on.
(And my desk is 100% wood, so that should give you an idea… )
The thing is, I think George Lucas focused too much on “graphics”.
He was more concerned with making it look good rather than making it a great story.
And this is why the prequels flopped.
I mean, yeah, visually awesome movies are awesome…
But the special effects and all that jazz should be secondary to the story and the characters.
Just like in the original trilogy…
But didn’t succeed in the prequels.
So, my friends, how can you apply this same principle to your email marketing a lot more profitable?
Well, you should focus on the CONTENT of your email. Not about how “pretty” they look.
The same goes for your website.
Focus on content first.
Then, if you want to “prettify” things, do it after that.
(Though I really don’t recommend it, as plain looking emails and websites tend to work better.)