In 2016, Google introduced a mobile-first index system to provide its mobile users with the best user experience by prioritizing mobile-friendly websites. This new indexing system first examines the mobile version of your website to determine its ranking. Websites that do not have a mobile version or poorly optimized for mobile will fall further down the search engine results pages (SERPs). But the good news is that this mobile SEO is simple and easy to do yourself.
Advanced mobile SEO tips for mobile marketers:
Mobile SEO is nothing more than traditional search engine optimization that creates content and makes it stand out online. These white-hat mobile SEO tips will help you avoid search engine penalties and maintain better visibility online.
1. Google My Business: Mobile Web Marketing.
One of the most important and effective mobile marketing actions business owners can take is to sign up for a Google My Business account. It’s free and simple, fill in the details to the best of your ability and add any pictures of your business. When people search for a keyword related to your business, your other information is more likely to appear first. So consider using it for mobile marketing.
2. Use of social media:
According to reports, average mobile users spend 80% of their time on social media of the time they spend on mobile. These social media sites bring huge amount of traffic to your website. So, to increase your exposure to mobile users, prioritize your social media marketing strategy. Broadcast frequency, content quality and an optimized social media campaign will help your brand stand out from the crowd. Also read our content marketing guide.
3. Take advantage of mobile SEO plugins:
If your site uses WordPress or another content management system (CMS). you can use various plugins to improve your mobile site to be more user-friendly. One of the popular content management systems, WordPress, offers a large number of plugins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is a popular universal WordPress plugin that creates a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plugins to create a mobile-friendly website and improve visibility.
4. Use keywords for mobile users:
It has been proven that mobile users search differently than other desktop users. Optimize your content for mobile keywords to show your content to the right people. Find the right tools to find the right keywords for your content, you can search for keyword comparisons by device in Google’s Search Console.
5. Improve page load time:
In terms of mobile search engine optimization, page load time is the most important issue. There are many factors that determine page load time. With Gzip compression, image optimization, and Google AMP (Accelerated Mobile Pages), there are some tools and plugins that perform these tasks and improve mobile web page loading speed.
The trend of digital marketing changed the entire marketing scenario. Mobile search engine optimization is becoming the most essential task for all bloggers and webmasters in mobile marketing.