If you’re an affiliate marketer, you’re probably familiar with Clickbank. Clickbank is a large online marketplace and publisher of downloadable information products. You can buy ebooks and software from the site, but most people use the site to either publish informational products or find products to promote as an affiliate. Clickbank offers tools that make it easy for both publishers and affiliates to sell the products they offer.
Affiliates often search the Clickbank Marketplace to find suitable products to promote, and Clickbank offers a number of statistical metrics that show how successful a product can be in the marketplace. Many affiliates, especially those new to online marketing, automatically choose the products that have the most popularity or “gravity” without realizing that this can actually make it harder to make sales.
Gravity is a score that shows how popular a particular product is among other marketers and how well the product sells. The formula for determining gravity is patented, but the higher the number, the more popular the product. Many new marketers make the mistake of choosing products with a high gravity when they would be better off choosing a product with a more modest score.
While there is nothing inherently wrong with choosing a popular product to promote, there are a couple of potential problems with using high gravitas as a selection criterion:
Products with high gravity are usually new and have typically only been on the market for a few weeks. For this reason, it can be difficult to determine whether a product is truly of high quality. It often takes a few weeks for unsatisfied customers to return the product for a refund. Anyone can buy an item this week, but the same buyers may return the item next week and get a refund.
You will face a lot of competition if you decide to promote a popular product. The score itself indicates that the product is heavily promoted, so you will have to compete with many marketers, both established and new, trying to earn your commissions.
Today’s hot product is tomorrow’s forgotten product. Many “hot” Clickbank products have sharp sales spikes when they are new, but sales fall flat after a few weeks when something better comes along.
There are tens of thousands of products for sale on the Clickbank marketplace. Some of them are new, but many of them have been around for a long time and have an established record of good sales over a long period of time. If you are new to marketing, you may be best served by spending some time finding quality products that have been around for a while. You’re less likely to face the tough competition you do with more popular products, and you’re also promoting a product you know will be a solid seller for you over time.
Although there are many useful and potentially profitable products for sale on Clickbank, sometimes it is worth promoting a product that is not among the most popular because less competition means more profit. Sometimes less is more.