The affiliate marketing secrets I share here aren’t really “secrets” to some affiliates. But for me, when I started affiliate marketing in the early 2000s, they would have been useful. It would have saved me many years of hard work if I had known about these factors in the affiliate company.
I spent a huge amount of time trying bad strategies and promoting low paying products. It was extremely frustrating not only to struggle to get results as an affiliate, but also when they ended up seeing such small rewards that it was hardly worth all the struggle!
The first insight I’m going to share is getting an email autoresponder. An autoresponder is software that allows affiliates to collect emails from a website and automate the delivery of emails to your list.
I didn’t have an answering machine for a long time. I was just trying to get people to my websites and sell affiliate products directly from there. However, the problem is that customers often need multiple touch points before they buy something. So a single visit to a website rarely results in a sale. The website visitor has only a small opportunity to make a purchase decision. But when you get your visitors’ email data, you can extend that period by months, years, and even decades!
You can give them many more “touch points” where they can showcase your offerings, add value, and help your subscribers with their problems.
The next problem I faced was choosing which affiliate products to sell. As a partner, I chose products that I would have bought myself. This is a good practice because you can more easily create content about a topic that interests you. But I choose the cheapest products and used affiliate programs that cost the least! I didn’t realize this was a problem until much later when I discovered subscription affiliate programs that paid ongoing commissions for every sale.
For example, with a low-value item on eBay or Amazon, you only get small amounts – usually less than 10% commission. More than 30-50% commission is paid for digital products. Then there are the high ticket items that have a much higher value. Selling a high-ticket product can earn as much as selling hundreds of lower-value products.
With the product selection, you can benefit from order products, one-time payments and high ticket sales. In addition to this, you can also benefit from a built-in sales team that closes the sale for you. For most affiliate products, you recommend a sale and get paid only once. So you have to sell more and more products. With a subscription and a high ticket, you can continue to earn from your referrals, possibly for years. So the same work will be rewarded much more with this kind of strategy.
Another huge advantage of using such a product portfolio is that paid marketing strategies are much more accessible. I struggled with free marketing tactics and made occasional sales that generated very little income. With a high selection of ticket products, it’s much easier to make a profit with paid marketing.
Also, once you’re profitable and using paid advertising campaigns, you can expand your business quickly. Just increase your marketing budget! With organic and cheaper marketing strategies, this is much more difficult. I struggled for years because I was selling low value products and using free marketing strategies that couldn’t be scaled!
Another secret to affiliate marketing that I didn’t discover until I struggled for a few years is to get help. In the early 2000s, it was much more difficult to build an online business from scratch. You needed more technical know-how. You had to be able to build websites yourself. Today, software takes much of the technical magic out of building an online business. You can press a couple of buttons and have a ready-made website up and running in minutes. You can also join a bunch of other affiliates that can help your mindset and personal growth tremendously.
Being a partner alone is hard, especially when well-meaning family members and friends try to talk you out of it and tell you it’s a scam! When I was in the community of online entrepreneurs, my confidence grew. I was able to ask questions and get things done more easily. Other people had similar questions to me and joining groups where coaches and mentors were present shortened the learning curve.
Most of all, joining a community of online business owners helped me believe that I could make an income from affiliate marketing. Before this I struggled with mindset issues and lack of confidence. If you doubt you’re going in the right direction, it’s much easier to quit. It’s easier to procrastinate and lose your bearings.
In summary, these are my affiliate marketing secrets:
1. Get an Autoresponder – An email marketing service made a huge difference to my affiliate business
2. Use subscription products, high-ticket products, and product assortment instead of low-value products that only offer individual rewards
3. Get help – join an online community where you can build trust with a coach, find accountability partners and get answers to questions.
Affiliate marketing is a difficult business to crack, and the dropout rate is around 95%. Remember the reason you are doing it, find a good program and stick with it.