Amazon Affiliate Program and the Pros and Cons

The Amazon affiliate program is very popular among affiliates, and for good reason. There is a huge selection of products from books to movies, electronics and more. Almost every niche has a place in the Amazon marketplace, and affiliates can benefit by promoting products targeted to their website visitors.

If you are planning to join the Amazon affiliate program, you should be aware of some advantages and disadvantages. This article will discuss some of them.

Pluses

I’ve already mentioned one of the biggest benefits of selling products on Amazon, but there are others. Amazon has made some new changes to their affiliate dashboard and made it very easy to get affiliate links. Once you’re logged in, just go to the page of the product you’re promoting, and there’s a toolbar at the top. This toolbar provides everything you need to generate affiliate links.

In addition to this new addition, you can now promote any Amazon product via Twitter with one click. I’m sure you’ve heard all the great things about Twitter, so if you have an account with a decent amount of followers, it’s very easy to promote products they might be interested in.

Disadvantages

One of the disadvantages of the Amazon affiliate program is the commission structure. If you chose the Performance payment plan, your referral percentages will be as follows: you will only earn 4% of each referral sale for up to 6 products submitted. If you refer 7 targets up to 30 targets, your referral rate will increase up to 6%. The highest amount you can win is 8.5% and you need to refer at least 3,131 targets to reach this level.

This may well be the biggest scam in the Amazon program, but it shouldn’t stop you from promoting their products. Another downside is that tracking cookies are only good for 24 hours. This means that if someone clicks on your affiliate link and stays on the product page but doesn’t make a purchase for more than 24 hours, you won’t get a refund for the sale. This in itself is not an entirely bad thing, and affiliates should adjust their marketing efforts accordingly.

Overall, the Amazon affiliate program is a great way to generate additional income from your website or blog.

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