This is a short and sweet guide to the different types of digital marketing today. You can use any of these ideas in your marketing right now. If you don’t do any of these types of marketing, consider adding it to your strategy.
In many ways, everything related to digital marketing focuses on content marketing. This requires creating content that engages, informs, encourages and persuades your audience to buy your products and/or services.
Search engine marketing
This consists of using both paid and free content marketing to get people to visit your website or landing pages. You can use search terms in the content and create ads with search terms for paid marketing that focuses on search terms.
Social media marketing
This means using your social media platforms to promote your content to your audience by asking people to share, sharing great content, and promoting the content you’re trying to share.
Search engine optimization
SEO means using information provided by search engines to optimize every page of your website, social media platforms and email platforms so that search engines can find you and send your information to their audience.
Truly part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list and you can market to them more directly and personally the products you want them to buy and use.
This is a great way to get more backlinks to your online property. The affiliate will share your information to make sales and a commission for those sales. Create an amazing program with graphics and content, make it easy to cut and paste for affiliate marketing and it will work.
Today, building online communities is very important to build relationships with your audience in the digital age. The days of hiding behind a computer are over. You need to organize live events, webinars and lots of conversations with your community to participate in them.
Pay Per Click
Most online businesses these days have to pay for marketing. The best type is PPC (pay per click). This means you only pay when someone clicks on your information. This way, you have more chances to get them to your landing pages, content and products. You can also remarket to them when they come to your website as well.