Almost all digital marketers tend to have multiple balls on their hands at any given time. They continue to create strategies, execute back-to-back campaigns while managing important communication channels. Fortunately, there are plenty of digital marketing tools online that make rearranging the task easily manageable. The following
are the most popular digital marketing tools that all marketers should be aware of and use in 2018.
Website Endurance Speed Test
Potential and likely customers will search for information as soon as possible because people don’t have time, if it takes more time, they won’t stay loyal to your website and just switch to a competitor. Providing a good user experience is crucial, it starts with the user and the first-hand experience of the site. Conversion rates depend on the time wasted loading the page. In fact, if pages take more than three seconds to load, the bounce rate jumps to 32%. That’s why it’s very important to have a tool to monitor website durability test. If you notice less traffic on the site or higher bounce rates, it’s time to check and
2. Enable the website analytics tool
One of the best analytical data is provided by Google Analytics. It’s easy to implement a small tracking code on all pages of your website, and access to site performance data is FREE. Even visitor demographics and location can be tracked, page performance comparison, number of hits, bounce reasons and many other aspects.
3. Public customer relations management Relationship care
Google Alerts provides the answer to the question CRM (Customer Relationship Management) and PRM (Partner Relationship Management) site requirements. It is very user friendly. The only thing you need to do is to create an alert for the selected or desired keyword. Google sends an email notification if a keyword is mentioned in a pop-up on the Internet. If your product is mentioned, it can be found in the article on social media. If you have a grudge, the same can be addressed.
4. Keep an eye on social media through the Social Media Manager
Facebook also provides an in-house management tool for the same, but today social media transactions are not limited to just one platform like Facebook. It is quite challenging to maintain a balance in the posting schedule, also to monitor and evaluate the results later on different social media pages. Fortunately, there are many management tools
available for such purpose
5. Implementation of conversion rate optimization tools
Optimizing the conversion rate (CRO) is a proven method of consuming analytics for progress Key performance indicators (KPIs) on the website. The basic steps of a strategy are gathering relevant information, creating a measurable proposition, testing the assumption, and evaluating the results to measure effectiveness.
6. Using a graphic design tool
Many small businesses lack the budgets to hire a full-time graphic designer or even outsource projects to outside agencies. Canva offers access to beautiful graphic design templates for everyone, regardless of budget.
7. Email Marketing Campaign Creator
Email marketing is one of the best and most respected mechanisms for implementing a digital marketing strategy. Current and potential customers have consented to your updates. Now is an opportunity to build trust and improve conversion rates.
A proper and proper email marketing tool helps to customize templates, mechanize drip campaigns and track results easily.
8. Using a general SEO tool
The tool should be used carefully to create a digital marketing strategy for maximum benefit. SEO or Search Engine Optimization helps you manage your website content and encourages clicks. Utilizing a general SEO tool provides services such as keyword research, competitor research, backlink analysis, PPC monitoring, etc.