Brief Discussion on the Fundamentals of Digital Marketing

With the introduction of computers and the Internet, companies want to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern companies prefer to maintain company portals where products or services intended for marketing and sales are presented. Modern business houses prefer digital marketing to sell products or services, because this method of sales and marketing is considered effective but less laborious. This blog introduces the basics of digital marketing. It also discusses SEO and its role in online marketing.

Digital marketing and Search Engine Optimization

SEO is also known as search engine optimization and it is very important for online marketing. Businesses hire professional online marketers to sell their products and services. An expert digital marketer uses his skills, strategies to market and sell products or services. Industry professionals digital marketing use SEO to improve the visibility of client resources such as websites, webpages. Increasing the visibility of a client’s online resources means that a company looking for SEO services will attract more web traffic, so there are greater opportunities to generate leads and convert leads into sales. If the company succeeds in converting leads into sales, it means that it is generating operating profit.

The benefits of SEO

Following are the benefits of using SEO as part of online marketing:-

  • SEO helps a company to improve its ranking on various research pages of search engines

  • It helps to attract even higher quality web traffic

  • It helps generate leads

  • Convert leads to sales

  • SEO promotes business profitability

  • Search engine optimization also promotes branding

SEO types

There are two types of SEO or Search Engine Optimization and they are as follows:-

  • Page SEO

  • Off-page SEO

What is On-Page SEO?

At the outset, it is important to say that when online marketers do SEO, they are dealing with clients’ websites or other online resources. On-page SEO is a type of SEO that is done on a client’s website. It deals with keyword research and analysis. In the search engine optimization of the page digital marketing Specialists require skills to write and post content to a client’s website. Such contents include title, meta description and content body. On-page SEO is related to the use of keywords in website content. An expert SEO should ensure that the keywords are well researched, not so competitive, but have high web search values. In addition, the keywords used in the content must be relevant. Regarding keywords, it is important to mention that there are generally two types of keywords: 1) Short tail keywords 2) Long tail keywords. Short tail keywords are more competitive than long tail keywords and therefore the chances of getting referrals for sales are low with short keywords. It is always recommended to use long-tail keywords in website content when performing on-page SEO. In addition, on-page digital marketing also includes search engine indexing so that the website or link is more visible on search engine results pages.

Off-page SEO

Off-page SEO also deals with off-site search engine optimization activities. Off-page SEO deals with link building. Proper link building of a website can improve a website’s DA (Domain Authority), PA (Page Authority) and PR (Page Rank). It means greater visibility of customer business, more lead generations and results. More information about off-page online marketing is available on the websites.

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