Content production and content marketing is easy and profitable when you know how to do it right.
The first step is to ignore the naysayers (idiots) who love to tell you that content is dead. This started a long time ago and continues to this day.
When the audio came online they said the content was dead. No, audio is just spoken content.
When the video came out, they said it again. Not again. video is simply spoken and viewed content.
Then came social marketing, and the death of content was loudly talked about. Still wrong. Unless you have 1,000 people pathologically interested in your lunch, you still need content, even if it’s only 140 characters or less.
And then the Google Panda updates came, and the same song about running out of content came again. Still not true. In fact, the Panda updates got rid of the crap so the cream can rise to the top.
So, you need content, I need content, all God’s children need content.
The good, even great news is that you are full of it.
Content, that is…
My job is to make it easy for you to get your content out of your head and into the market so you can profit.
Blog posts – Deploy your content and create a regular weekly feature. This can be a regular article, video or tips. Models like Seth Godin share “daily content ideas” that turn into products.
Articles – This is where “fill in the sentence” really comes into play. Come up with 3 mistakes and/or 3 tips on a specific topic in your niche. You can do this over and over again.
Social media updates – Search your content for traffic: Facebook, YouTube, Twitter, LinkedIn, etc. Use titles, subtitles, quotes, etc. in your articles and remember to include a link.