One big obstacle to getting sales is not consistently creating enough of the right content to help your target audience understand why they should hire you.
Content marketing has been proven to be one of the most effective ways to increase audience engagement, develop your brand presence and increase sales.
Why is content marketing important?
If you don’t share content regularly, your audience may either forget about you or distrust you—or both.
According to Hubspot.com…
“Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve results, connect with your customers and generate leads. In addition, customers nowadays expect high-quality, consistent content from their favorite brands… Consistent, high-quality and engaging content influences audience decision-making more than any other technology.“
Content is how you do that, and so many coaches lack a focus on creating and planning content strategically.
Content marketing is absolutely essential, but if you don’t have a system to create it, you’re wasting your time. So here’s something that might help—nine steps how to create content for your business.
Step 1 – Commit to regular content production: You need to commit to creating content regularly. This is because if you want to be seen as an expert, you need to look like a clockwork. Also because search engines want to see regularly produced content. So consistently produced content is key.
But to do that, you must first decide what kind and format of content you want to create—based on the needs of your target market.
Step 2 – List your campaign: Decide what you will launch and/or promote in the next 6-12 months and when you will promote them so you can plan the big events first. Space them out so you don’t seem like you’re advertising too often or back-to-back. Then add smaller offers like existing products/programs, other people’s affiliate products, and lead magnets.
Step 3 – Market research: In order for your content to be found by search engines, it must always use keywords related to your niche. Find out what your target market is looking for using common sense. What keywords and phrases would be you search to find you? Then create a list of these keywords and phrases to use in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. For example, Google does this at the bottom of their search pages under the heading “People also ask…”.
In other market research to find out what content your audience is interested in, you look at: trends in your industry, popular blog posts, videos, podcasts and best-selling books on the topic. You can also visit forums and online groups based on your topic to see what people are discussing about your topic and what words they are using.
Step 4 – Creating an idea bank: Based on your research, you will have a much better idea of what topics are most interesting and engaging to your audience. You can now collect your ideas in the “idea bank”. This can serve as an archive of content ideas that you can draw on well into the future. But since the content creation is ongoing, the delivery of your idea bank should also continue. Some of your ideas can come from topics discussed in forums, questions people ask, keyword phrases they use, and excerpts from your own products.
Step 5 – Select a calendar: Find a calendar that suits your needs (there are many free ones online). Use it to determine what topics you will use for the next 6-12 months. This may seem like the easiest step, but it can actually be the hardest. That’s because you need to integrate content topics into your planned events, releases, promotions—all the while keeping in mind the best bang for your buck when using your content to grow your audience and drive sales. .
Step 6 – Creation Schedule: Now that you have your content theme, the next step is to set aside time on your to-do calendar to create your content. Set aside regular periods of time to write content. How often and how much time per block depends on whether you want to do it weekly, monthly or quarterly.
For example, let’s say you decide to publish one piece of content per month and want to process it quarterly. You know from experience that it takes about 2 hours to create one (monthly) piece of content. Then every 90 days you need to set aside 6 hours to create content for that quarter. You might be the type who wants to schedule it all at once—like a day or a weekend—or maybe in two-hour blocks, 3 days in a row. Or you might feel more comfortable spreading it out more. Whatever works for you!
Step 7 – Import your content: Use your scheduled time to produce content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you can create content that is most relevant to your audience and most profitable for you. Use different formats in your content. For example, you could write a blog post for a monthly newsletter and then turn it into a video or podcast to share later in the month.
Step 8- Optimize: Once it’s ready, make sure your content:
· There is a right balance between serving (80%) and selling (20%) – value vs. sales pitch.
· Is optimized with relevant keywords and phrases.
· Balances the different types of content you share, such as educational, entertainment, inspirational and promotional.
Balance is the key to effective content. Perhaps the biggest benefit of your content calendar is that it gives you the big picture. You can see if you are following the “80/20 rule” of free and promoted content used by the most successful marketers. And since you can see the “what and when” plan for all your content, you can ensure that you have a good balance between different types of content and thus create a professional impression for visitors to all your online resources.
Optimize every blog post, social media post and video with relevant keywords and meta descriptions for blogs.
Step 9- Create a Standard Operating Procedure (SOP): Once you’ve gone through creating your content, it’s time to write down the steps you took to create it. Make a separate list of instructions for each content format and platform, even if the steps are largely the same. This list will help you create a consistent look and make sure you follow all the necessary steps every time you post.
And as your business grows, an SOP is essential to reduce the time it takes to train a new team member.
So there are 9 steps to creating basic content. If these steps are enough, that’s great—do it! But if you need more help finding time, coming up with topics, and/or disseminating the content of the plan, check out “The Ultimate Content Creation Toolkit.”
It’s a comprehensive training package that teaches you how to plan and create 6-12 months of core content—such as blog posts, podcasts, videos, and emails—that your audience will find valuable. increase your ranking in your search engines.
Just go to: www.ContentCreationToolkit.com