You’ve probably heard the phrase “content is king,” and it’s true. Providing content that is relevant to you and your business will improve your website’s ranking, audience and ultimately your bottom line. It also sounds great, “content marketing”, but it’s not as great as you might think. You don’t need to write long reports or case studies, and you don’t need to be an experienced journalist. All you need is an idea, some time to write, and the following quick hit tactics to get your content marketing campaign off the ground.
Issue a press release – Publish a press release announcing the launch of your business or new website. You can publish a paid press release (recommended) for around $150 and you can use several online PR distribution platforms to publish it. These platforms then categorize your press release and automatically notify top publishers, media experts and local journalists in your valued industry and geography as a way to draw attention to your publication. As for using a free press release, we say go for it. It’s not always the most effective at attracting media exposure, but it can still help you get your message across to lower-level media outlets, blogs, and websites. Our advice is that if you’ve taken the time to write a quality press release, it certainly doesn’t hurt to distribute it to as many places as possible. So try all your options and choose the one that suits you best according to your budget.
Publish – A how-to article, an interview from a local news organization, or even a guest post on another local blog can help you get noticed by search engines and improve your site’s ranking. Especially for new websites that often take a few days or even weeks to crawl – when they are published on someone else’s site, you benefit from spiders crawling their website and noticing your link and following it back. to your website.
Article marketing – Like publishing but with a little less work, article marketing is a great way to share content online and get links and qualified traffic back to your website. There are dozens of article directories online that allow you to create a free account and then submit articles for consideration. Once you’re accepted as a publisher, you’ll create an author description that includes a brief description of you, your business, or your product/service, and a link back to your website. These articles usually rank pretty well on their own because these article directories are often the search engine spiders. Because the article is ranked high, you benefit by picking up search engine traffic that clicks to read your article and then ultimately clicks to your website. These articles are also often syndicated from the publishing platform and eventually republished on other relevant blogs and websites, earning you even more links.