Content Marketing Strategies for Entrepreneurs: Article Writing

Even though video and image content sites are more popular than written content sites today, that doesn’t mean written content isn’t an effective way to market your business. Sites like Craigslist (a free classifieds site) have thrived despite their simplicity because they meet the needs of those who use them.

Here it is important to remember that your potential customers consume content in different ways. The best way to help your potential customers and show them how you can help them solve their problems is to create your content and then offer it in different formats according to your audience.

Writing an article can give you a solid foundation for creating this content. All you need is a good 400-500 word article to get your message across and make your audience want to know more about what you do and how you can help them. Once you’ve written an article, you can convert that content into other formats that will help your audience consume the content.

To get started, you need to decide what topic you will write about. Once you’ve chosen your topic, the next step is to do some keyword research so you can pick the keywords your applicants are searching for. Focus on writing good content. While it’s important to include keywords in your title, article, and tags, you want to make sure you’re providing content that will benefit your potential customers.

One way that makes writing articles really easy, and these articles are quite popular, is to create lists. Readers like lists because lists are easy to read and follow. Tips are a fairly popular form of list article because tips help you show your readers how you can solve their problems without giving away all of your information.

Once you’ve written an article, you’ll want to sign up for a number of high-traffic article writing sites. Some of the best places to submit articles are HubPages and EzineArticles. Personally, I like EzineArticles because they offer so much help with article writing, including a blog, an article writing course, and a tool to submit your articles to that helps you create better article titles. You can also create a complete profile to promote your books, share your websites and demonstrate your expertise. Take advantage of the profiles of the article sites you are marketing as this will help you build credibility.

When creating profiles, make sure you use your real name. Include a photo and use all the space to write and publish your profile. The more information you include, the better your ability to show others what you can do and how you can solve their problems. Potential customers don’t come to you because they want to buy something. They come to you because they are looking for a solution to their problems. Offer a solution and you’ll close the deal.

To get the most out of your article writing, recycle your content into different formats. Submit regularly to different article directories to build your audience.

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