This article focuses on creating a digital marketing strategy and implementing a digital marketing plan for a business.
In this digital age, companies cannot afford not to have a digital marketing plan, as technology increasingly affects our business and social lives. In fact, a business without a digital marketing plan is a business planning to fail.
Frankly, some business owners still struggle to understand the need to create a digital marketing plan for their business. However, the situation is quite different for other business owners who already have a digital marketing strategy in place, but are dissatisfied and frustrated with results that do not meet their expectations.
The digital marketing planning process
Whether you have developed a digital marketing plan that is currently active or you have developed a digital marketing plan that is not yet active or you are developing a digital marketing plan for your business, follow the process outlined below to help your business grow and succeed online. This process has proven to be very successful for many companies. Despite this, it is very important that the process is carefully followed in others to obtain positive results.
You are just a sentence away from successfully growing your business online.
Create a web presence
Creating a website, blog or social media page or listing your business on local business directory sites are some of the ways you can create a web presence. Today, businesses are leveraging these channels to increase their visibility online. Without a doubt, it is highly recommended to keep these digital marketing resources in your arsenal to increase your search visibility. You want to make sure you’re using every possible channel to boost your online presence. The more established your business is online, the better.
When choosing a domain name for your business, you want to make sure that your domain name contains keywords related to your niche and city, not just your business name. For example, if you offer plumbing services in Toronto, the ideal domain name should be abcplumbingservicestoronto.com.
After choosing a domain name, the next step is to develop great content for your website, content that will attract qualified leads (potential customers who ended up converting). The best way to do anything else when it comes to developing great content is to do your research first. niche keywords and Include these keywords throughout your text, especially in the headings/subheadings, title and meta description on your web pages. In addition, it is a good practice to add the location of your company in the areas mentioned above. Remember that it takes time to rank for your niche keywords – it’s not as simple as ABC. It’s a smart idea to hire a content developer if you don’t have the technical expertise to create engaging content –
Content is king!
Optimizing your website
As soon as your content is ready, the next thing you want to do is hire a professional website developer who is also knowledgeable (on-page and on-page SEO) to develop a user- and mobile-friendly, high-converting website. website for your business. Notice how I emphasized “user-friendliness” and mobile-friendliness – You want to make sure your site has a good user experience, let’s say people have a short attention span of about seven seconds, so you have seven seconds to grab the attention of your website visitors. However, it is cheaper to hire a professional website developer with SEO skills than hiring a website developer and an SEO expert separately. If you want to rank in search engine results pages (SERPs), make sure your website is fully optimized (on-page and off-page) for search engines A fully optimized website has a 90% chance of appearing in the SERPs.
What is on-page and off-page SEO? In layman’s terms, on-page SEO is when a website understands and speaks the language of the search algorithm, and off-page SEO is when other websites send signals (using sounds) to search engines that your website is credible. As soon as your other websites start sending positive signals to the search engines about your website, your website will likely show up in the SERPs.
Check your website’s online performance and your website’s SEO when your website is ready to go live. There are free tools online to check your website and SEO. Make sure you track and resolve any issues with your website, especially the following: loading time of your landing pages, browser cache issues, title, alt tags, etc. I can’t stress enough how important it is to have your website fully optimized for search engines. .
You’ve chosen the right domain, created a highly converting website with great content, and your site is fully optimized, at this point you should start building links. Link building is a technique used (in off-page SEO). It is the process of getting external websites with authority to link to your website. Here are some ways to generate links: submit your website to business directory sites (citations), create social media accounts and share content on social media platforms and other high-level websites, optimize press releases, social bookmarking, etc. These efforts are aimed at gaining “link juice”, which increases your website’s authority (assuming the links are quality backlinks). Outreach (link building) is quite a daunting task. You are better off giving the task to your website developer, unless you want to do it yourself. Also, list your business on Google my business and Bing Places for Business and make sure it’s optimized.
Search engine and social media marketing
At this point, creating a Pay Per Click (PPC) campaign on Google AdWords and Facebook is certainly a smart way to strengthen your online marketing campaigns. It’s important to research ways to drive quality traffic to your website, as this will help improve your search engine rankings (if done correctly). You can start with an advertising budget of up to $50 per month if you’re on a tight budget. Trust me, it’s worth every penny because when you drive quality traffic to your website using “focused keywords”, your keyword quality score will improve and if you do it consistently, your website will likely rank high in the search engines. Anyway, creating an ad is one part of it, optimizing the ad copy is another aspect that is very important. You want to make sure your target keywords are relevant to their target web pages. If your emphasis keywords are not related to the target pages, the search engines, i.e. Google, would dock your site as a result. Simply put, avoid attracting visitors who would end up bouncing from your website. This is why it is necessary to create relevant ads. I cannot stress enough the importance of creating relevant ads. Also, use social media platforms to promote your business. Create an ad on Facebook to promote your business website. The amount of time people spend on social media platforms these days is huge, which is why you need to use this medium as an opportunity to grow your business.
Google Search Console
Log in to the Google Search Console and learn the basics. Follow the instructions to improve search visibility. If this is too technical for you, ask your website developer or a digital marketing expert to help you set it up. This tool will not only give you information about the performance of your site, but also guide you to solve any problems that affect the performance of your website.
Log in to Google Analytics and follow the setup process. This tool allows you to track important metrics such as conversions, customer engagement, impressions, etc. This tool allows you to track the effectiveness of your online marketing campaigns, your website content and user experience. Basically you want to know in which areas you need to improve, once you identify the areas you can apply the solution.
Don’t get stuck in the process described above, remember Rome wasn’t built in a day. Get started now, use this results-oriented digital marketing plan for your business, be consistent and follow the process carefully – I guarantee that your business will grow and succeed online.
All the best!