Digital Marketing Trends Of The Future in 2018

So what does 2018 hold for digital marketing?

Go Mobile

Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for their searches. Mobile phones have been the most popular Internet search device for the past three years. With these factors in mind, Google is choosing mobile first, and we predict the rest of the web will follow suit.

What does this mean for businesses?

Invest in optimizing your website’s mobile experience. Make your application user-friendly. 2018 will be about anticipation, what makes the consumer pick up the phone and make a search. Brands need to be in the right place, at the right time and with the right information.

Be personal

How do you feel about pop-ups and generic ads when you’re online? This is exactly how your customers think of them. Individual, natural and organic advertising is the mantra. Avoid overselling and boring clichés. Be genuine, human and interactive when trying to engage your customers.

Say “Hey Google”

The rise of voice searches thanks to personal assistants like Amazon Alexa and Google Home is changing the face of keyword-based SEO. Long-tail keywords become more relevant in relation to how inquiries are made verbally. Sounds simple? Imagine how many customers you will lose if you haven’t thought about changing your content to reflect this change?

Be smart

Artificial intelligence (AI) is already being used to collect statistics and predict customer behavior. It’s no surprise that 20% of AI technology is related to marketing. Have you ever seen ads on other websites featuring products you’ve previously browsed? Yes, that’s AI at work. The voice searches mentioned in the above section also use artificial intelligence.

We have just scratched the surface of the usefulness of artificial intelligence in digital marketing. As machines learn to analyze behavior patterns and measure content better, their effectiveness will increase exponentially.

Seeing is believing

The use of visual media in digital marketing will be more significant than ever in 2018. Website visitors are four times more likely to watch a video than read an article. Why do you think social media sites like Facebook have decided to invest in live streaming? Watching live videos can set your business apart. It’s quick, easy and it works.

In order not to be left behind in the digital rat race, there are a few practices you need to follow. Don’t be afraid to dip your toes (and invest your money) into different forms of digital marketing. Be excited as a digital marketer to learn about new strategies used to acquire and retain customers. Be a trendsetter in business; nurture and create a brand that consumers love to associate with and you’ll soon be the talk of the town.

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