I’m sure you’ve seen the cheap “email marketing” ads that promise to “reach hundreds of thousands of new potential customers.”
Usually these ads can be found in your spam folder, but you can also find them in many public places. I even saw an ad on a popular video channel about “email marketing.” This is just a fancy term for bot-generated spam, but the people selling this service thought it was a legitimate way to promote your business. How legitimate can it be for a bot to send millions of spam messages that get lost in the midst of “performance enhancing” ads and “you won the foreign lottery” scams?
An “email marketing” video ad I saw had well-dressed people shaking hands after a business meeting, as if they’d just outlined a detailed marketing plan. The reality of these companies is that they are just spammers who harvest or buy harvested email addresses from hackers and then run programs on them that send the same message to everyone.
This type of behavior is illegal or in a gray area, which is why many of these businesses are located in states with few laws regulating this type of behavior. Many of them have an address that says they are from the US, but they are usually just fake addresses created to improve their ethics due to US spam laws.
Part of spamming is using “proxies” or different Internet addresses, making it harder for spam filters to filter out the huge volumes of messages sent to email addresses. For most of these companies, creating fake addresses and business fronts is just a daily part of the job.
Before you consider buying an “email marketing” campaign, think about whether you really want your company name in spam boxes next to fake lottery messages, and whether you really want to give spam and hacking people that much information about your company. company.