Are you currently building your online business and list but not getting the responses you were hoping for from your list? If so, you’re not alone, managing your email campaign may not come naturally to everyone with an online marketing list. That being said, there are literally dozens of different techniques available, from an aggressive 1-2 emails a day to a relaxed one email every month. Now, if you want to find a happy medium that will increase your response rate without too many leads leaving your list, you’ll need to test and test, and it may also depend on the type of business you’re running.
As people who are actively looking for a solution to a serious problem like losing weight or making money, a more aggressive approach may be the way to go as they are more likely to buy from you immediately. A smart and moderately aggressive approach often works quite well, achieved by sending a nice mix of pure content emails, content and sales emails, and sales-only emails. Now, if you’re just sending sales emails, you should try your best to make it seem like they’ll benefit more than you if you get them to buy from you. This can be achieved by offering your list products that help them solve problems they find quite serious or troubling, such as obesity or financial ruin.
Let’s take a look at the three types of email mentioned above:
Email Type #1 – Clean Content
A great way to build trust with those on your list is to send high-quality content regularly for no money (ie, no sales links in the email). They don’t have to be your biggest secrets to success, but providing good content is always beneficial.
Email Type #2 – Content mixed with sales
This is similar to email type 1, except instead of just giving them content, offer a link to one of your good products after giving them good content and it will passively encourage them to click on your links. Don’t push, just make a soft offer for a relevant product related to the content you’re offering.
Email Type #3 – Purely Sales
A purely sales email doesn’t have to be pushy or annoying, on the contrary, if done right, you can get a very nice response rate. Ask your list if they are struggling with a particular problem and let them know that many others have asked for the same help. Then say you have a product that can solve their problem. This works great and gets a good response rate as long as you make it clear that you are trying to help them and that they will benefit from clicking the link.