Truth? Email marketing is still incredibly popular today and may just be the strongest possible online marketing strategy for any business. Depending on the 2018 numbers, email marketing is still the fourth most effective marketing channel after search engine optimization, social media and affiliate programs. These four marketing channels together cover almost 60% of the content indexed by search engines every month. When used correctly, email marketing can easily achieve and exceed the SEO results you are looking for.
Before you delve into the email marketing software that best suits your business needs, you first need to define your goals. What do you want to achieve with email marketing? Do you just want to send new prospects a promotional message for your company or do you want to build long-term relationships with current and future customers? Do you need an answer right away or do you want to engage your audience with a more subtle approach? Any of these strategies can be achieved through email marketing, so it’s important to consider which approach best serves your goals.
For those looking for immediate responses, email marketing software such as Roboform’s Aweber can provide a solid solution for immediate follow-up efforts. Email campaigns usually require monitoring very regularly – at least once a week, but preferably daily. Roboform Aweber includes support for a wide variety of email formats and autoresponders, including Aweber, Send Later, and ParetLogic. Autoresponders act as a one-stop solution for sending emails to potential customers, including information about the company, product or service for sale. Although it is possible to incorporate Aweber’s live chat functionality into an email marketing campaign, it may not be the best way to reach customers because those who need immediate information may not be ready to talk right away.
GetResponse is another very easy way to send emails to potential customers. Users familiar with popular email marketing software will be familiar with this program – many small businesses often use GetResponse to send promotional emails that bring in new leads and keep parents interested. This software has been around for a while, so there are plenty of options available to help you get out of this inevitable email marketing plateau. One of the best ways to use GetResponse is to include it in the squeeze page that is sent after your leads sign up. The body of the e-mail includes a form to collect the person’s name and e-mail address, so the customer does not have to do anything other than confirm his registration with a simple press of the “send” button.
The three most popular email marketing platforms all offer some version of a built-in autoresponder, either for free or for a nominal monthly fee. WordPress is one of the most popular, as its user-friendly interface makes management easy even for a beginner. For less than $5, you can set up a WordPress blog and turn it into a powerful sales tool. Since WordPress can be used for virtually anything, from simple informational pages to powerful advertising campaigns, it appeals to both businesses looking to stay ahead of their competition and individual sellers looking to impress potential buyers. WordPress email marketing services can make your life much easier by helping you take the best of traditional email marketing and turn it into an even more effective online marketing solution.
Another popular email marketing strategy today is using email newsletters as a digital marketing strategy. Newsletters are perfect because they are both convenient and effective. They don’t need to be sent to everyone on your list, eliminating the possibility of them being overlooked. Newsletters can be sent directly to email addresses or websites, meaning it’s easier for you to sell your products to people who aren’t on your list. Since newsletters are also easy to edit, you can adapt them to the recipient’s interests and ensure that the messages help them to take action.
When using email marketing tools like OptinMonster or a similar builder, the idea is to create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you several different options for the name, description, signature and link to your website. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns at a very low cost. With WordPress, you can easily customize these opt-in forms to make sure people who sign up for them know where they’re going and what they’re signing up for.
Another way to effectively include email marketing in your autoresponder series is to use Convertkit software. Convertkit is not only affordable, but includes thousands of pre-designed messages that are tailored specifically for each subscriber. This means you can design separate messages for different subscriber groups and ensure that each subscriber group has something different to read and respond to. Once you have your subscriber list, you can use Convertkit to send emails periodically or automatically based on when your subscribers have read their last message.