There is no denying the fact that the future of marketing is digital. Although many entrepreneurs know about digital marketing, many of them do not know how to go about it. The few who make it happen are doing it wrong. Here are some marketing tips to help you succeed:
Take advantage of social media
Almost everyone uses social media platforms: Facebook, LinkedIn, Twitter, StumbleUpon and Google+. By using the platforms correctly, you will save a lot of your marketing budget, but you will also be able to reach millions of your target customers.
To be successful on social media, you need to be regular and consistent. You can’t build a buzz if you post once a week or once a month.
Although it is recommended that you post regularly, you should not overdo it. Social media experts recommend that you post 5 times a day on Twitter, 5-10 times a week on Facebook, and once a day on Google+ and LinkedIn.
When you post, remember that it’s not about you, it’s about your customers and followers. Many companies make the mistake of only publishing promotional products. Not only will this get you nowhere, it will also result in you losing followers (potential customers).
The best way to go about it is to mix valuable information (that adds value to your followers) and a bit of promotional information. Remember: to keep your followers, you must provide value.
Create high quality content
Mediocre content has no place in digital marketing. In addition to being valuable, the content must also be unique. This requires you to provide information that your competitors provide.
Current trends have been the use of videos, animations and infographics. Make sure they are of high quality and variety. If you can’t make them yourself, hire a professional to help you.
You can hire an agency to help you, but if you’re tight on cash, use freelance sites like Elance, Fiverr, and Freelancer. These sites are full of talented professionals who will provide you with great content at affordable prices.
As mentioned, digital marketing is the future and you need to start learning the ropes now. Follow the above tips and you will surely succeed in marketing. If you are busy and don’t have time to do marketing yourself, hire a professional to help you.