Whether you’re relaunching a product, starting a business, or planning a new digital marketing plan for next year, understanding the basics of digital marketing is a prerequisite for your success.
For small business marketers, solo marketers or those working in a large corporate team, digital marketing tactics help your organization find the right people online to attract, convert, close and delight your products and services.
So what exactly is digital marketing?
Digital marketing is an umbrella term for all your online marketing efforts. Businesses use digital channels such as Google search, social media, email and their websites to connect with their current and potential customers.
From your website itself to online branding resources—digital advertising, email marketing, online brochures, and more—digital marketing encompasses a vast array of tactics and resources.
Here’s a quick summary of some of the most common resources and tactics:
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Earned online coverage (PR, social media and reviews)
Online brochures and lookbooks
Brand resources (logos, fonts, etc.) general resources and tactics:
e-books and white papers
As a newbie marketer, it’s obviously scary to trust a new technology that’s unfamiliar to you. But here are four compelling reasons why you should allocate some of your marketing budget to digital marketing.
1. It helps to introduce those who are interested
It deploys methods and solutions that help you target your customers based on consumer demographics, behavior, interaction and several other segmentations. Paid search allows you to create ads targeted at audiences who are wealthy enough to buy your products. While I don’t predict a 100% success rate for paid search or PPC, it will produce better results than the traditional methods you’ve used so far. If this interests you, choose any of the popular platforms like Facebook Ads, Google Ads and Twitter Ads to grow your business.
2. It helps to find, test and evaluate
It helps you find a more effective marketing strategy for your brand. Even after running a campaign, you can measure its effectiveness, such as the traffic and conversation it receives, using analytics tools such as Google Analytics and Facebook insights. Tools allow you to accurately measure results from design to performance reporting.
3. Create, change, create, change… and so on
Can you change a newspaper or radio announcement if you find it unclear in the first place or feel it is weak enough to serve the purpose? Absolutely not. With digital marketing you can do that. You may edit or rewrite a blog/article or review written to promote a promotion, even after it has been published. Similarly, online advertising campaigns for Facebook and other advertising platforms can be run, stopped or modified at any time. So the benefits are visible. Test your campaign and keep experimenting until you end up with the most effective marketing campaign.
4. It is interactive. Ask for feedback and improve
Another benefit of utilizing digital marketing methods is that you can initiate and monitor two-way communication with your buyers. Digital marketing enables two-way communication with the outside world and helps to get an idea of how the audience reacts to your campaign. For example, marketers can participate in group discussions held in social network groups and communities and discuss their products and services in detail.