Higher Education Marketing Digital Marketing for Educational Institutes

Tactics – Digital Marketing for the Education Industry | Venture Care

Digital marketing in the education sector helps universities and educational institutions build their brand and strengthens the student recruitment process.

Students (and their parents) now expect online application forms and social media presence and candidate recruitment to be a year-round activity – and as digital channels continue to evolve, even established education providers should re-evaluate their education strategy. by sector annually.

1. Consider key timings

See when during the year you can best plan or review your marketing strategy and set aside time for implementation as well. The recommended times are preparation for the new academic year in JUNE and preparation for the new fiscal year and spring semester in NOVEMBER.

Regardless of your budget, setting aside time at critical points in the year to develop your marketing strategy will help you create the demand that fills these spaces. You should also remember to keep future candidates warm throughout the year. Don’t treat candidate recruitment as just a one-off “open house” because it’s all too easy for competitors to sneak up and steal your prospective students when you least expect it if you’re not at the top of your game. round.

2. Understand (and use!) social media

Prospective students now expect you to have a strong social media presence on key channels including Facebook, Twitter and YouTube. Being on these channels will help you keep your university top of mind, so make sure you take advantage of social platforms. To make sure you get the most out of the latest channels, check out your previous blogs, including 5 lessons on harnessing the power of YouTube and leveraging Twitter advertising.

3. Become a “page one” search result on Google

When parents and students search for suitable education providers online, it is important that you are the top result. Since Google is the most popular search engine, Google AdWords is the most effective way to drive traffic to your website. AdWords obviously has a huge amount of relevant competition, so it’s important that you know what you’re doing when setting this up! It is also a good idea to work with someone experienced in search engine marketing, otherwise it can become very expensive.

4. Take a multi-channel approach, BUT get involved!

Brochures are still key and still the best place to tell your college/university’s stories from results to reputation and facilities to extra-curricular activities – but they shouldn’t be seen as a document in a silo.

Print certainly isn’t dead (especially in the education world), but make sure your flyer is also visible in your digital, social, email communications, and any promotions you hand out at events. Keep your themes connected at all times to get the most out of your investment.

Looking for a better way to attract new students? Our digital marketing plan for the educational institution

Can help you create an effective online presence, but also connect with students who are the perfect fit.

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