Do you want to be known as a spammer? People who are not interested in receiving them can mark your emails as spam. This will damage your reputation, and if your posts get too many complaints, you may get your IP blocked.
Before sending emails to your subscribers, try to tell them what you are going to send them and how often they can expect to hear from you. This way, they know when to expect your email and can prevent it from automatically being sent to the spam folder.
If you buy an email list to send out, check and make sure it’s up to date. Sometimes the listings for sale may match your target audience but be woefully out of date. Now the number of deleted addresses can be up to 25% of the total list.
Be especially careful when crafting your first three emails to new customers. The new customer should receive an introductory email inviting them to join your marketing list. Once they’ve accepted your invitation, the next email will tell them about any discounts or special offers they can expect to receive now that they’ve signed up. The third email should contain their first newsletter and special offer.
if you’re running out of ideas for your email marketing campaign, let your customers help you. Do things like write down questions you get from customers. Then when you send the next email, you’ll have a subject line. Remember to also include the customer’s name for credit.
Your email marketing campaign will be more effective if you make it easy for customers to unsubscribe. This may seem paradoxical, but people will trust you more if you make them feel in control. Post the unsubscribe link in a prominent place so they can find it easily.
Get creative with your email design to find out what works best. Send a few emails with different content and links in terms of fonts and text color. Play around with image placement, including buttons and logos. After sending the emails, find out which had the best click-through rates. Stick with these for now, but switch them up occasionally to see if you can find a method that works even better. Higher click-through rates mean more sales.
You should send your emails in plain text every once in a while instead of always sending them in HTML. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. However, don’t use it too much, because then you can be seen as too unprofessional.
Use tools to measure the success of your email marketing campaign. You should learn everything you can about how many times your email is read, if your subject lines are read, what your posts are read, etc. Using this kind of information can help your campaign’s future success because you know what works and what doesn’t.
Find out what to avoid by checking out what people consider spam. Create a free email address and publish it publicly online; spam should appear quickly. Take a look at those emails and learn what you don’t want yours to look like. If you notice similarities, adjust your email marketing campaign. Stand out from spam to improve your reputation.
Color is also important in e-mail! Your emails should have a consistent color scheme that is both professional and easy to read. This is especially important when you start designing more advanced posts that contain HTML content. If you are unsure about making your own choices, a little internet research can guide you towards some excellent color themes.
Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, so someone can stop email marketing. This way, you are less likely to receive a spam notification. Also, if someone has unsubscribed, don’t make the mistake of emailing them: that will probably make them complain.
For best usability, send your email marketing messages in a multi-part format. Any email client that supports or has HTML enabled will display your content in HTML format. However, if someone receives your email and only allows text content, they will see it. This way, everyone can see your message regardless of their client or settings.
Always make sure customers have a clear and concise way to opt out of emails at any time. They joined you because they wanted more information, and if at any time they want to stop receiving that information, they should be able to opt out. It’s only fair.
Try A/B testing your email marketing campaign. This basically means creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. The half that gets the most positive response is the one you should use in your campaign.
Short subject lines are important. By keeping your subject line under 60 characters, you have a better chance of grabbing the reader’s attention. If you must use a long subject, put the important information at the beginning.
As long as you implement the tips you read here, you will find that your email marketing campaigns are effective and profitable. You’ll be glad you took the trouble to create a plan when your sales explode!
