As interest rates rise, it starts to hit the mortgage business. Fewer people apply for refinancing and real estate sales slow down. This means it’s time to up your marketing game because there are fewer users. With that in mind, let’s talk a little about your online marketing and advertising.
Your new mission is to reach more people to get the same amount of sales. To do this, you need to start talking to potential customers as if they are sitting with you over a cup of coffee. You know the questions lenders ask, and now you know the questions your prospective clients will ask.
With this in mind, let’s look at an example that you can adapt for a website, brochures, newsletters or email or social media.
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Do you want to own your own home? Do you want to buy a bigger home? Are you home shopping now, but need pre-approval to keep you moving while you make an offer on your dream home? We want to take the stress out of qualifying for a mortgage – no surprises, no extra costs. I always work hard for you every step of the way – and we advise you on everything in advance.
Our company has 30 years of experience in mortgage business. We don’t work in a bank. We do not work for a direct lender. We work for “YOU” and we are on your side to win! We are able to obtain a wholesale price by purchasing from multiple sources, and with lower overhead costs and efficiencies brought by experience, you pay lower fees.
We can get you the best price, and we have the experience to prove it. If we can’t close the deal, we don’t get paid, so we work extremely hard to get you the mortgage you need that’s right for your real estate purchase.
Depending on the situation, we have several possible options – we will help you choose the best strategy for you. A lot depends on how much you plan to borrow and checking your current financial situation:
1. Credit scores
2. Current income
3. Unpaid debt
4. Personal funds (savings)
We can help you with government guaranteed loans such as FHA, USDA/RHA (Rural Loan) or VA loans. You can choose a fixed-rate mortgage for 15 or 30 years or an adjustable-rate mortgage (ARM). If you need a Jumbo or Super Jumbo real estate loan, we can do those too.
If you’re trying to buy a home, but you don’t finish selling your current home in time, we can help you get a bridging loan to bridge that time gap. Remember: we work for you. We are on your side to make your needs, wishes and real estate dreams come true – within reason, of course. All we ask is the opportunity to earn your business.
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Now it’s your turn to take that sample and rearrange it in a way that fits your company’s dynamics, and then you can take on new marketing to make up for the temporary slowdown in the mortgage industry. Think about this.