Currently, everyone knows the importance of online or digital marketing. Without the help of digital marketing, it can be really difficult to get sales from the online market. When we talk about digital marketing, we usually mean lead generation. That is the primary purpose of online marketing; The more leads you have, the better your company’s sales figure will be. If your site does not get enough hits, it would not be able to provide the desired result. This is why companies spend a lot of money to hire digital marketing experts and if you want to make a career in this field, it is definitely the best time.
To be good at generating leads for a business, you need to know the techniques mentioned below. These techniques have always proved to be quite effective in increasing the traffic of any website, which in turn improves the sales figures as well.
So let us provide you with easy explanations on how these techniques prove to be effective in generating leads.
We have already heard a lot about search engine optimization. SEO is all about optimizing a website according to the rules or guidelines of different search engines. However, we primarily mean Google. Online users perform millions of organic searches around the world every day. It is quite clear that the majority of users hardly go through the second page of the search result.
So, SEO techniques can improve the ranking of your website and help it get a place on the first page of search results, which in turn brings more leads to your business. It doesn’t matter if your business is B2B or B2C in nature; In both cases, SEO can improve your website’s visibility. In fact, for most companies, SEO accounts for 40-60 percent of the total lead generation.
When it comes to Pay Per Click campaigns or advertising, many people seem to underestimate the value of this technique. However, if you look into it more deeply, you will know why it is so important. The value of the leads generated by this method is very high, and most of the leads are converted into sales for sure. In this technology, Google AdWords definitely rules the world, followed by alternatives like Bing Ads, Facebook, Twitter, etc.
- LinkedIn marketing
When it comes to generating leads for B2B clients, LinkedIn Pro’s techniques prove to be very useful. Currently, the number of LinkedIn users is over 400 million. So this platform is quite big for companies looking for customers. Profile optimization is one of the basic techniques in this case.
Once an effective profile is ready, it’s time to focus on building an effective team. As a digital marketing expert, you must definitely focus on how to build a strong team through which leads are generated. Finding potential clients or customers is easier when you have a huge pool on LinkedIn Pro.
- Social media marketing
Nowadays it is very important to stay connected with different social media platforms like Facebook, Twitter, Google+, Tumblr, LinkedIn and Ozone. According to some studies, nearly 50 percent of Facebook users and over 65 percent of Twitter users are influenced by recommendations they come across when researching to buy a product. So, if you want to get a good number of potential customers for your business, you need to stay active on these social networking platforms.
As a social media marketing professional, you need to understand how to earn followers on Facebook, Twitter, Google+ and many other platforms. It is one of the best ways to build links. Additionally, it is also important to stay top of mind with your followers, which can be done by posting or uploading relevant and interesting content regularly; it can be text or image/video based.
- Lead specific landing page design
A landing page is something that directs an online user or visitor to a web page that can be your website’s sales page. Landing pages can be of various types like Facebook ads, Pay Per Click ads, Twitter ads, direct mails etc. So if you can design highly effective landing pages for your client’s business, it will definitely help in generating good number of leads for your client.
The landing page and its content should be attractive enough to compel users to take the bait. Online users should find the offers both irresistible and believable. In this way, you can get more reliable customers for your customers.
- Affiliate Ads
For those who don’t know, affiliate marketing refers to a campaign where you offer a reward to affiliates when they help you earn visitors or customers for your business. It is therefore a way to outsource the marketing part of your company to affiliates, thus increasing the overall effectiveness of your company’s marketing program.
As a digital marketing expert, your task should be a good plan for affiliate ads related to your customers. Creating affiliate links is also necessary in this case. The salary associated with your client’s affiliate marketing campaign should be attractive enough. In this way, more and more leads can be obtained.
- Technical forum discussion
Discussion is always good, and when it happens on an online platform, geographical restrictions no longer apply. More and more people can join the forum to give their opinion or information. In this sense, online discussion forums can be very useful for digital marketing experts.
They can use the forums to place the content in a smart way so that the content can attract more visitors to your website. However, the selection of online discussion forums must be done carefully, as not all forums have enough members or visitors.
- Local information on white labels
We all know about the local directories that are used to get the contact details of the service provider we are looking for. In the online world you can also come across such directories and such local listings can be used to get more referrals for your business. But you need to make sure that the local listing contact information comes from the white labels.
- Blogging and content sharing
Blogging is something we all know about and it can be a good way to generate leads. Web users often check blogs and visual content for information, and you can give them the information they need by mixing it with marketing elements.
For example, some blogging sites allow online users to access content only after a few easy steps; such as asking for user contact information; ask the user to click on a link; etc. You can also recommend relevant and informative newsletters to online users. You can also offer them discounts on certain products.
- Email marketing
This is one of the most effective ways for businesses to get more customers for their business. There are email marketing software available that allow you to target hundreds of potential customers every day. Email marketing is about contacting people by sending emails, but in large numbers. According to some reports, for every dollar you spend on email marketing, you can get up to $40 back. So it’s definitely a very good investment.
As a digital marketing professional, you need to learn the various dos and don’ts of an email marketing campaign. By choosing the right email marketing application, you can provide more referrals to your client’s business. Email marketing allows you to keep customers informed about your company’s new offers, which in turn entices them to visit your website.
So these were some of the lead generation techniques that you can implement as a digital marketing expert. There are many ways to learn these techniques and prove yourself an expert in these methods. Before starting the course, it is better to check the reputation and value of the digital marketing course. Moreover, you also need to have practical knowledge of these techniques before using them on your client’s website. So spend some time on these methods and make yourself more proficient in them. You certainly have a great career ahead of you.