We often read news about fraud, scams and reports of some digital marketing agencies that do not add value to their clients’ businesses. In a world where companies spend millions of dollars each year on digital marketing campaigns, the need to separate the good agencies from the bad cannot be overemphasized.
By combining various internet marketing tactics with other media forms and strategies, digital marketing has become one of the most effective methods for generating leads, branding and acquiring a wider customer base. Generally speaking, it can be divided into internet marketing, mobile marketing and offline marketing.
The importance of a digital marketing agency for all types of businesses is obvious. It is characteristic of every company to focus all its attention on the industry it is in, and then on the primary goals that make up the company. This requires delegating other work such as digital marketing to outside agencies.
For example, a clothing company devotes most of its workforce to the production and sale of clothing alone. This company’s business is clothing, not marketing or advertising; and even if it does its own marketing campaigns, it’s more likely that a marketing agency whose sole business is creating marketing campaigns will do a much better job than a company’s marketing department.
And in a world where most consumers now have mobile phones, television, internet and other electronic media, there is no need to mention the need to digitize marketing campaigns. Because there is a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and clearly more effective.
So how do you find the right one to work with a digital marketing agency?
Choosing the right agency can be a daunting task, especially since new companies are created almost daily. And because the range of services offered by these companies is not the same. Let’s look at the various elements that will help you choose the best digital agency for your business:
Services provided
The first thing you should always consider when looking to work with a digital marketing agency is the nature and range of services they offer. A good office should offer as many services as possible under one roof. This saves you the hassle of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.
A full-service office usually offers:
– Website design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management
Portfolio and testimonials
A good digital marketing agency always has a portfolio consisting of clients with visible success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clients is more reliable than a page that only shows a few.
Recommendations are another criterion that helps to choose a digital agency for your company. Good agencies have feedback and experiences from previous clients. The more experience, the better.
Online presence and reputation
It is natural for a digital marketing company to be prominent online. Does it have a Facebook page and if so, how many likes does it have on the page? What’s its Twitter following like? Presence and activity in social media are a good measure of a company’s reputation.
A quick Google search using the company name as a keyword will reveal a lot of information about the company, including reviews and feedback from review sites, if any. A search query that returns very few results may not be the best way to delegate your marketing efforts.
Support
Every good company should have excellent support. Try contacting the digital marketing agency you’re currently researching through their website or live chat app if they have one. How long does it take for them to respond? Call them and talk to them. Find out how knowledgeable their support team is. This is a company you are going to give a lot of money to. It is important to know in advance whether it is worth investing in them and that if you run into problems, they are there for you.
