4 reasons to find value in email marketing
Whether you’re selling a product or service, working from a home office or a business, starting an email campaign can be incredibly beneficial.
Sending consistent newsletters to your followers allows you to develop a “Know, Like and Trust” relationship with them, dramatically increasing your brand’s exposure and market reach.
Yet many business owners and entrepreneurs miss out on this great opportunity to build relationships and increase sales. Are you one of them?
In this week’s blog, I’m going to share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase your open rates.
What is the value of email marketing?
Let’s start with 4 reasons why your small business should send a newsletter.
1. It reminds people you’re there. As much as you want it to happen, your customers aren’t sitting at their computer dreaming about your brand. By sending them relevant content, you can keep you on top of your target audience.
2. You can get really personal. For example, greeting someone by their first name or even using information from past purchases to suggest complementary products or services can be very helpful. In fact, personalized emails have an average open rate of 18.8% compared to 13.1% without personalization.
3. It will increase your website traffic. The links in your newsletter drive traffic to your website and social media platforms, increasing brand awareness, leads and sales.
4. It is cost-effective advertising. By using a newsletter creation service like Constant Contact, you can easily design a newsletter to send to thousands of people. From audience segmentation to managing unlimited marketing campaigns and lists, you can do a lot with a platform like Constant Contact.
See our recommended newsletter providers for more information. And remember, while it may be tempting to use a newsletter template, hiring a professional web designer to create a unique template that reflects your brand is better for your customers.
Read: How to target your ideal customers with digital newsletters
Regardless of the size of your company, electronic newsletters are an effective way to reach current and potential customers and easily measure the results of your work.
But before you send newsletters for digital marketing, you need to make sure that you are targeting the right messages to the right people. Here are 5 ways to get started.
Read more on our website.
4 Basics of e-mail to raise open prices
Your open rate is a percentage of the total number of subscribers who opened your newsletter.
Although open interest rates vary by industry, statistics show that the average is around 17.80%. So if you want to get that number even higher, here are 4 things you need to do when creating an email marketing campaign:
1. Define your goals.
Like any page on your website, your newsletter needs to have a purpose. Here are some general goals for digital newsletters:
â— drive traffic to your website
â— increase brand awareness
â— Build your authority in your field
â— Increase leads and/or sales
â— Promotes a product, service or event
As I mentioned in my last blog, you need a compelling call to action. What do you want visitors to do on a particular page? Every page on your site should have a call to action that encourages your potential customers to do something.
2. Create a compelling subject line.
The subject line is the first thing anyone sees and encourages people to open your e-newsletter. It should be short and sweet and tell your audience what to expect when they open the email.
Obviously, you can’t cover every newsletter topic in the subject line. Focus on the biggest and most important message you want your target audience to receive.
3. Give people a reason to sign up.
Your customers’ mailboxes are flooded with so many messages that it’s hard to get rid of the noise. Instead of saying “subscribe to my newsletter,” offer your website visitors a discount, a free content download, or something else enticing.
It is also important to remember that the purpose of sending an e-newsletter is to inform, engage and entertain your audience. It is NOT a place to push sales. If you do, expect your newsletter subscribers to drop off.
4. Learn from your data.
Simply sending email newsletters with your content is not enough to think your target audience wants to see. To ensure the value of email marketing, you need to measure your efforts.
You must view the e-newsletter details to see:
â— Who opens your email
â— What links people click
â— Who cancels the order
Having numbers around your emails allows you to better tailor them to meet the needs of your audience.
You can’t argue with the value of email marketing! Sending consistent newsletters is one of the most effective marketing tools for your business and can increase your brand exposure and sales.
If you feel that starting an email campaign is not the best use of your time or energy, find a professional marketing team like ours to handle the writing, marketing and technical components. It’s the ideal way to increase open rates, leads and sales even more!
for the success of your business,