Email marketing is one of the most important and effective forms of marketing ever invented. The conversion rate of a suitable email approaches 4-7 percent over time. This is because a new customer needs to see a brand 7-8 times before they trust it enough to buy something. Email is the perfect way to do that.
Use the right software
There are many different types of email marketing software available, but you need to read the fine print to make sure you can do what you want with it.
No matter what else you do in terms of online marketing, once someone gets on your list, send them something at least once a week. Less than that and they’ll forget about you, and they might even think you’re spamming them because they’ve forgotten. Configure the e-mails that start in the service to go out regularly.
A great way to fill your email marketing autoresponder is an eCourse that delivers daily or weekly information and tasks to your audience. This is not only a good way to teach them something, but also a good way to suggest other products.
Some marketers use newsletters to send information to their audience. The newsletters are often larger and also available on the website, so the subscriber can view them by email or on the website. The newsletter may appear monthly or more often. Be sure to let your audience know how often they will receive the newsletter so they know what to expect.
Consider an effective headline
It’s very important that your headlines and subject lines are specific, keyword-rich, and something your audience wants to open and see. Don’t be awkward or too pushy, people won’t click through unless they know what’s inside.
Autoresponder technology allows you to customize your email based on the information you collect from your audience. You can collect a first name and email address and then send your email to, “Dear Sally” instead of anyone.
Don’t forget the call to action
When emailing anyone for any reason, you should include a call to action. It could be sharing your newsletter with others, liking you on social media, trying the software you recommend, or something else entirely.
You simply cannot have a good online marketing plan if you don’t include email marketing. In fact, everything else you do should lead back to building your email list. A targeted email list gives you the ability to give yourself a boost whenever you want.