The primary reason every small business owner sets up a website is to increase their sales. They often forget that email marketing is the only way they can do it successfully. Here’s why.
While email marketing allows you to stay in touch with your prospects, realize that you can be much more profitable when you refine your list and build a list of your actual customers. A list of actual customers is a list of people who originally joined your general list. got to know, trust and like you; and then made a purchase.
Use these email marketing strategies to target your customers and increase your sales instantly. You can do that because you now know what your customers want. You can refine your email marketing tactics to directly meet the wants and needs of these customers.
Cross-selling: Introduce your customer list to other products you sell because they may not even realize you sell them. These other products may be directly related to what they originally purchased, but that’s the focus of cross-selling. Show them everything else you have.
Advertise add-ons: You already know what your customers have bought. Now think about what other accessories you have that you can show off. Help your customers get the best experience from their original purchase by offering accessories and other add-ons they may have overlooked.
Offer other unadvertised specials and offers: According to an unofficial estimate, getting a new customer costs about seven times more than marketing to existing customers. You’ll be much more cost-effective (and save a lot of money) when you use your email marketing to offer your current customers discounts and special offers to purchase other products or services from you. Why spend all that money trying to attract new customers when you have a list of proven, satisfied customers who are much easier to sell to?
Email marketing is effective. By simply building your list, you can automatically target your products to proven, qualified customers. It’s the first step in making a sale. But you can use these email marketing tactics and strategies to increase your sales directly to your existing customers. It is simply the easiest way available to you to instantly increase your sales. Congratulations!
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