3 Money Saving Content Marketing Strategy Every Marketer Should Try

3 Money Saving Content Marketing Strategy Every Marketer Should Try

With the right strategy, a marketer can easily enjoy the incredible benefits of content marketing. Some of these benefits are more traffic, better reputation, and continued growth of both traffic and reputation over the long term with only a small increase in budget. In entrepreneurship, cost accounting and keeping within the limits of the marketing budget is really important.

Although content marketing is very popular due to its cost-effectiveness, it is neither free nor cheap. Heavy investment in internal staff or respectable external firms is necessary to produce excellent work and execute a quality strategy. And always remember that marketing also requires effective brand design, so keep your audience hooked.

Fortunately, marketers can still cut costs without sacrificing campaign quality with some money-saving tricks. Below are strategies that many marketers have found incredibly useful.

Reusing old content

For some, this is not a good idea. But honestly, it’s just bad if old content is misused. For example, if a marketer has a successful “evergreen topic” blog post that they published two years ago. Since the content of this blog stays fresh and can attract a lot of traffic, it wouldn’t hurt if he visits again and reposts such an article.

Apparently publishing the same article every month won’t get him any new results. His possible option is to wait a year or two before re-release, he could even get away with a full re-release.

If he decides to publish his blog with evergreen content, but without waiting for it to be one year old, he can do so by changing the title, rearranging the internal sections or editing the text content, giving the article a new “look”. He just needs to make sure the URL where it was originally published is the same or he could lose the SEO equity the article has already built up.

Revision of content in new media

A marketer can convert their successful article into different media, such as infographics or video highlights. He can also use certain excerpts from his article and share it on social media as a tweet or Facebook post. Republishing new ways to republish an old but effective blog will definitely help cut your content marketing costs.

Don’t stop at publishing content, keep promoting it.

Content marketing starts with brainstorming ideas and creating, editing and publishing content. But successful marketers don’t stop and think their work is done after publishing their articles, they go further and promote their content.

Entrepreneur contributor and Single Grain CEO Eric Siu mentioned that a marketer should spend 20% of their time creating content and 80% promoting that content. You can start by showcasing his work on social media channels and progress by posting paid ads to it, doing influencer marketing, submitting it to StumbleUpon or Reddit, and building internal links to it

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