Powerful Advantages of Outsourcing Marketing Copy for Nutraceuticals

Blog posts are just plain information contents.

Research by Harvard University professor Dr. Gerald Zaltman reveals that emotional content is even better at driving sales. More than nine out of ten purchases are due to it.

Pushing the emotional buttons means compelling content.

Using both approaches creates a one-two punch for effective marketing.

This is a problem for marketing departments. Solving it is especially challenging for supplement companies.

A double whammy of marketing is the demand for two types of writers: 1) content experts (ie, scientists); and 2) expert writers of persuasive content (ie copywriters).

If renting one seems expensive…well, it is.

Financially, finding a two-for-one writer would make more sense.

Unfortunately, in-house writers often lack the skills to do one type of writing or another.

Outsourcing makes more sense here.

Cost efficiency is of course the key to a better return on investment.

That is one important advantage. However, it is not the only one.


My experience as an outsourced “two-fer” is a good example.

I once wrote for a supplement company that specializes in probiotics.

In their content, I wrote an e-book as a gift to improve customer retention. It explained the basics of probiotics and provided scientific validation.

It also included a personal story about my 20-year battle with ulcerative colitis. I described how probiotics played (and still play) a crucial role in your own gut health.

The persuasive piece was a magalogue about the health benefits of their products. It was about 10 pages long. Each issue contained several personal success stories from people who used their products. It catered to those with digestive issues – IBS, gas, ulcerative colitis, etc.

The company’s valuation more than tripled in about 10 years.

While they did a lot right, their informational and persuasive content was a big part of their success.


Ultimately, better ROI is the most important benefit.

Outsourcing content production has many other benefits.

You will have more time to work on other marketing strategies.

Hiring an expert who is also an expert writer ensures higher quality content information and persuasion.

Outsourcing is more flexible. It allows you to expand your operations if necessary as your business grows.

It can be very useful to get fresh ideas. An outside writer brings new talents and ideas to express concepts you may not have considered.

Part of the beauty of outsourcing is how fast and efficient it is compared to doing everything yourself.

You can experiment and test the effectiveness of different types of marketing copy both online and offline.

A good content producer/copywriter is already analytical and creative. These features are extremely valuable when you need someone to work with who can ensure your content marketing strategies are aligned with your business goals.


The ideal candidate is someone with a background in scientific research and experience with different writing styles.

By the latter, I mean more than writing for additional marketing.

For example, I have published articles based on my own laboratory research in scientific journals. I have also written several e-books on alternative health.

And in the unlikely event that you might need a college-level textbook writer, I’ll be your man there, too.

All this background experience just means I can communicate with a wide variety of audiences.


All of the marketing benefits I’ve presented here stem from one action you take: outsource your marketing copy to an expert who knows how to write persuasive copy.

It’s that simple.

Examining what it entails can be summarized in three simple steps.

1) Find the type of compounding writer you need for supplement marketing.

2) Conduct an actual voice-to-voice interview to get a feel for how the writer fits your business. (Yes, personality matters here.)

3) Negotiate a fair contract and start the project.

If you really want to simplify your task, you can skip step 1. Instead, consider me the writer you need. You already know a little about me. By talking to me (step 2) you will get an even better idea of ​​how I can help you.

Go ahead and contact me today.

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