SEO in 2020. Important DIgital Marketing Strategies

Video digital marketing

SEO digital video marketing is very big in 2020 in search engine optimization (SEO). First, don’t forget to create videos and upload them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega videos. Remember to make each video at least a little different. Major search engines like Google, Yahoo, Bing and Duckduckgo.com really don’t want you to post duplicate content. It is either frowned upon or even punished. Check the Google console for all penalties imposed by Google. You will also see keywords that do not show their origin in Google Analytics in the Google Console. Make video descriptions relevant to keywords you’ve researched in Google Ad Planner for traffic volume and keyword competition.

Web 3.0

The Internet or web 3.0 is still huge even though the term was coined some time ago. This means that from now on the internet is semantically or big data-driven. Google even uses latent semantic indexing to compare web pages and rank them semantically. That is why it is very important to canonicalize the pages of your website, especially the homepage. Make sure that the main URL is the same URL throughout the information architecture of the website.

Dubbed Web 3.0 by John Markoff of the New York Times in 2006, it refers to the third generation of Internet-based services that collectively connect the smart or intelligent Internet. It is web-based services that consist of a smart grid. Big data is used by, for example, intelligent analytics reports, Google trends, Advanced advertising mathematics, Google Ad Planner, Ubersuggest and much more.

Google introduced Rank Brain, which we are only beginning to understand in 2020. It was released five years ago. Rank Brain is Google’s AI that uses machine learning to rank web pages with latent semantic indexing using mathematical models, then latent diriclay, and then directive allocation.

This can be derived from a list of things we cannot assume. It can be co-occurring in online documents. This refers to the distance between keywords on the page itself. Google ranks the importance of keywords in a search term. So if you search for “Super Mario Brothers”, it ranks the keywords that should be found and scores them based on abstracts and meanings created by Google, rather than the exact phrase, which could return false results without semantic Rank Brain modeling (connection modeling). Quotes and links online. This would be if there are lots of pages about Mario, Luigi, Bowser, Princess, Toad linking to the web page. It looks at linking in the text, Bias to corpuses. This means that Google only cares about trusted sites that link to the Internet. Searcher click data corpi can be used.

So this means that if you know how to come up with semantically related keywords and use them on the web page, you have a semantically better chance of appearing first, instead of sprinkling exact keywords in the article and getting a flat article. sounds bad or robotic/not human readable or even keyword stuffing (big white hat SEO no no).

It is important where the website points. If a site frequently links to Nintendo’s website, this is taken into account in the semantic connectivity. Also, be sure to look at competitor pages or other sites that have ranked for that phrase and get keyword ideas for semantic relatedness or even keyword suggestion tools.

Bidirectional Transformers for Language Understanding (BERT) is the latest addition to Google’s artificial intelligence.

It affects one out of ten searches. It gives Google a better understanding of how language is used to learn the context of individual words within searches. It is important to monitor these algorithm changes if they can be optimized in the future, which is most likely the case.

Google’s John Mueller finally gave BERT some SEO tips for website and webpage optimization. BERT focuses on the relevance of website text. SEO needs to make sure that the pages are not random at all. Relevance also means original content. BERT tries to catch up with keyword spinners. Don’t just post the same old same old that the auto spinner can spin and move SEO copy tools. Your content is not as relevant as more thoughtful content, more detailed content, and more relevant content with more depth, content research, hands-on journalism, and SEO content relevance.

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