PPC Advertising stands for Pay per Click Advertising. There are several
multinational companies around the world who spend thousands of dollars every month on their PPC advertising campaigns.
According to Forbes, by 2008, companies are spending $8 billion a year on PPC advertising.
There are three main parts to your pay per click marketing campaigns that you can continuously improve.
o Create more detailed keyword lists.
o Split test your ads to get better results.
o Your conversion rate, including how your keywords generate sales and the effectiveness of your landing pages.
Nothing is perfect in this world; Pay per Click advertising also has some advantages and disadvantages. It doesn’t matter which keyword you choose
In PPC campaigns, you should know all the pros and cons of PPC advertising. Some of them are presented below
Some of the benefits of PPC advertising are:-
o You can start immediately without any knowledge of Natural Rankings / Organic SEO.
o You will start seeing results within 4-5 days.
o No need to design a website that complies with SEO guidelines.
o Even if your website does not appear on the top pages of many search engines, you can still opt for PPC advertising.
o You can target every search engine in the world.
o You can target any keyword you want.
You should always choose top-level keywords for PPC advertising, but along with their advantages, they also have disadvantages.
Some of the disadvantages of PPC advertising are:-
o You have to pay a fixed amount every month to Google, Yahoo or Msn.
o You pay for every click your website receives. Sometimes your visitors are just your competitors and other people are just fooling around with the search engines. They can really add to your expenses.
o If you are unable to pay the next month’s fees, your site will be removed from the paid listings immediately.
o This form of advertising is temporary, so it may be difficult to manage for a longer period of time.
o This type of advertising is not recommended for a longer period of time due to the associated costs.
To make more money with pay per click marketing, you should always try to improve your landing pages. There are so many questions
which are very important to know. Some of them are below.
What is your conversion rate?
How to use Google Ad Tracking Code?
How to add a tracking code to your results page?
How to test if the tracking code has worked correctly?
If you have no idea about these and want to know about them, check the following links PPC Bid Management India, Search Engine
Optimizing. NDDW’s PPC advertising services cover all PPC marketing services; which covers sponsored and content page
Advertising provided by Google, Yahoo and MSN.
