As we enter a new chapter of a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order to stay ahead of the competition, it’s imperative that you adapt your marketing strategy to take advantage of current trends and ever-evolving markets across industries. The small business platform has changed a lot over the past few years, and keeping up with these changes can be a challenge.
Below are some social media marketing tips to help you stay ahead of the competition in 2018.
- Increase your visibility – The reason social media marketing is so huge is because so many people spend time there. You cannot increase the visibility of your business and online personality on a private page. During 2017 I saw a lot of this and it left me scratching my head a bit. I’m not sure why, but the downsides of this can hurt your brand. If your main concern is spam comments, you can manage and eliminate it by using the block button and updating your settings. The goal is to customize your audience and get leads. Make sure every part of your social media strategy serves the goals you set and the people who will see it. Refine your presence on social media. It is vital to the survival of your brand. Increasing visibility increases traffic and attracts engagement.
- Focus on mobile – The majority of searches and website visits are made via mobile. Unfortunately, most companies have yet to truly embrace mobile in their marketing strategies. Work on optimizing your website content and digital content for mobile users this year. Efforts improve ROI across all digital channels and attract potential customers to your website, driving search engine traffic at a profit. I’m not just talking about design and loading speed, but actual user experience optimization for site search, commerce, form submission, navigation, and overall mobile usability.
- Make engagement a priority – You have to be social in social media. It’s not a soapbox where you have to occasionally stop and stand on it to make an announcement. It was built so that people around the world could connect with each other. The size of your “followers” on social media doesn’t matter if no one is paying attention. Large Followers make you feel good, but if there’s no message for them to follow, it’s unlikely your brand will make much of an impact. What really matters is commitment. Engagement is what earns you shares, what generates leads that lead to sales and loyal customers. This year, it’s also worth revisiting your buyer personas regularly to ensure your message stays fresh and relevant to your audience. This level of interaction strengthens your brand.
- Contents – Planning your calendar and content strategy for this year should be at the top of your to-do list. If you haven’t started yet, yesterday would be a good time. Paid ads on social media are great. They generate good leads. However, it is equally important to learn how to create a reliable, predictable and scalable flow of traffic that turns into clients and customers so that the business can survive with or without it. This can only be done by producing great content. It just takes some effort, trying a few different tactics and consistency. If you’re willing to invest the time, you can get all the benefits of a well-trafficked business and website without spending an astronomical amount on paid ads. As a business owner and content producer, it is part of your job to provide your customers with convincing information about your products and services. Great content, catchy headlines, backlinks, optimized SEO, sales campaigns and email marketing generated excellent, reliable traffic and sales long before the social media paid advertising game was invented. It still does.
- Video streaming – Real-time video is becoming more and more popular among consumers. Many social media platform giants are investing more money into improving their video streaming capabilities, and for good reason. It offers new opportunities in content marketing and customer engagement. It’s a format that has gained serious momentum in the last 12 months and is the future of branding. It’s a great idea to add it to your company’s marketing strategy this year.
In general, the more specific and strategic you can get in your social media marketing plan, the more effectively you will execute it. Whether it’s Twitter, Facebook, Pinterest, or Instagram, there’s so much you can do in terms of marketing and generating new opportunities for yourself while adding tremendous value to your customers and readers. Don’t make your social media marketing strategy so lofty and vast that it’s unattainable. Balance is key. Always keep your customers and audience in mind. A good business goal guides your actions, but it’s also a measure that you can use to determine whether you’re succeeding or failing.