content marketing world

Talent Acquisition Via Recruitment Marketing

Today’s candidates are digitally connected and socially engaged. This also makes their job search more efficient. If your company wants to recruit top talent, you need to hire recruitment marketing professionals. Recruitment marketing is not a new thing. But there is a lot of talk about it these days. It’s almost at the top, with …

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How to Write Your Ad So That It Sells

HOW TO WRITE AN ADVERTISEMENT THAT WILL SELL. First, you need to know that people ONLY buy to get benefits. So it would make sense that you need to make a list of all the benefits that one can get. Then you have to remember that benefits tend to ring hollow unless you have facts …

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Advantages of a Professional Writing Service

The importance of quality online content In this digital age, your online presence and quality will largely determine your success. Online presence includes your website and other online content related to your business, including but not limited to text, images, videos, articles, newsletters, and discussion boards. Quality online content can attract visitors to your website …

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Using Inbound Marketing to Promote Your Business

As an entrepreneur, your primary goal is to get customers to buy your products and services. Inbound marketing offers you an affordable way to get found by customers. The idea is to take proactive steps to bring potential customers to you and motivate them to buy your products through the quality content you provide. There …

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Integrated Digital Marketing Solution – The Future of Marketing

According to digital marketing experts, only every fifth organization is good at digital marketing. Lack of innovation and lack of value-added thinking are challenges that organizations need to address, and optimizing digital operations remains a high priority. Average marketing budget to grow 6.3% in 2013 – Aberdeen Business Review (Aug 2012). So where will marketing …

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Article Marketing and Content Creation – The Number 1 Secret to Creating Great Content Quickly

Article marketing and content creation are a powerful combination to help you dominate your niche online. And in this article, we’re going to focus on the number one secret to creating great content fast. Why do you need to create great content fast? Well it’s simple: The speed of implementation makes the difference between good …

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Your Guide to Content Marketing

If you have a good command of the English language and enjoy writing, you should consider creating the content for your website or blog yourself. However, there is much more to content marketing than just loving writing. This is why it might be wise to outsource your content to professional copywriters. Why hire a copywriter? …

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Spectacular Content Marketing Tips – Persuasive Copy Content

Writing copy or content is writing to persuade your customers to buy the services or products described on your website. It is not enough to place the product on your front page next to the “buy” button. The purpose of copy is to turn your readers into people who are ready to buy your products. …

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Content Marketing and Off-Site SEO Tips for a New Website

You’ve probably heard the phrase “content is king,” and it’s true. Providing content that is relevant to you and your business will improve your website’s ranking, audience and ultimately your bottom line. It also sounds great, “content marketing”, but it’s not as great as you might think. You don’t need to write long reports or …

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Content Marketing: What We Can Learn From Sherlock Holmes

Could we learn a thing or two about content marketing from an awesome, albeit fictional, unofficial consulting detective? As it turns out, there is. The Sherlock Holmes stories were written by Sir Arthur Conan Doyle, who tells us a little about Sherlock Holmes’ financial situation. However, we are told that his friend and colleague, Dr. …

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