Now there are many ways to promote your online store, but when funds are tight and every resource counts, you better be careful with every step you take. Here are some quick e-commerce digital marketing tips, tricks and strategy suggestions that should help you promote better with digital marketing for your e-commerce startup.
1. Facebook profile as a tool to promote the launch of an online store
When you’ve started your online store and it’s time to tell the world about it. Be the salesperson you should be and sell. There is no better place to sell than home and no better people to sell to than friends. They wouldn’t be the first buyers, that’s a different story, but you have to tell about the initiation in your profile. Don’t sell products directly, but sell your customer’s experiences, their experiences and exactly what you and the company produce.
2. Don’t waste time and money trying to get more likes on your Facebook page.
Organic coverage is at an all-time low. Yes, you can hope that the majority of your customers will come from Facebook, but these days it simply doesn’t make sense to spend money on Facebook likes. Fewer likes and more hits on the website lead to more conversions, focusing on growing your ecommerce site’s audience.
3. Don’t use the boost post feature on your Facebook page
The next temptation is to click on a boost post because Facebook says it will help you reach more people. It is, but it’s flawed. The right way to increase posts is to become an ad manager and target your ads as widely as possible. Make sure you choose interests, demographics and behaviors based on your target audience.
4. Don’t just use Twitter for advertising, use it to hunt for customers.
Twitter has a tool that most people don’t seem to use. Advanced Search. Use it to find customers who are looking for the products you sell, and then tweet to them in the most personal way possible. Many companies do the same, you should try it too.
5. Instagram should be on your mind.
Pictures speak more than a thousand words, you can also get orders on Instagram. Upload images of all your products, customers, related images, banners and almost everything one by one. Add all the hashtags in the world that are related to your product. Add your web address and phone number if possible. Little by little, people are noticing. Sales will come little by little.
6. Write about your startup, share your experience
Now this is a subtle but not so subtle way to get your startup to reach your audience. An article I read recently prompted me to order Socrates tea. Stories about your startup, blogs where you share your experiences, LinkedIn posts talking about your company can earn you partnerships, admirers and customers.
7. Email marketing
The main thing that most people miss these days. Now don’t start sending mass emails to the lists you bought on the Internet, do this carefully and legitimately. When someone contacts you, it’s your job to engage them and make sure they come back.
8. My partner
What you can’t do alone, you can do together. Try to look for opportunities for partnership, try to see how you can mutually benefit from working with someone. This is often the most overlooked aspect, yet the most effective.
9. Participate in events
Now don’t just attend any events, look for events where you might find important people for your domain. I’ve made a lot of friends over the internet over the years, and many have turned out to be the most helpful people over time. What is important is not how many people a person networks with, but who they meet. Meet people offline, connect with them online and build relationships to last a lifetime.
10. Stop selling
Yes, that’s right. Don’t sell. It’s just going to be incredibly interesting. Okay, a little interesting at first. That’s how Happily Unmarried, Chumbak or Daily Objects became so big. They only became so interesting over time with their products, sales promotion and more. It took a lot of their time, it might take a lot of yours too. But if you focus on becoming more interesting about your products and as a company over time, you’ll spend less time selling products over time. Be interesting, people want to buy themselves.
Hopefully, these 10 affordable digital marketing tips for starting an e-commerce business will help you run your e-commerce portal well and market and promote your startup better. All the best!