Some may believe that content is content. However, the truth is that some content never expires and other content can only be used for a short time (or at least for a short time once a year). You’ll definitely get the most bang for your buck if you only publish evergreen content, although there are certain cases where it’s definitely justified to write time-sensitive content. The fact is, both types of content have value, and a combination may be what you need to publish.
The pros and cons of each content type
If you choose to write time-sensitive content, one thing is for sure that it will appeal to many readers. Most people are interested in reading something trendy and exciting. Perhaps your biggest challenge, however, is writing evergreen content that is just as exciting.
Statistically, trending content gets more attention than evergreen content (in the short term). However, evergreen content delivers much more mileage than time-sensitive content. With time-sensitive content, readers will eventually wear off the novelty. Evergreen content tends to be more memorable to readers over time, and that’s where it’s far more valuable than trending content.
Making the right choices for evergreen topics
There are several controls that you should use when choosing evergreen topics to write about. First, you need to determine exactly who your target audience is. You also need to determine what kind of content they are interested in reading (and need to read). The final (and most challenging) issue is making sure your evergreen content actually stands the test of time.
Evergreen topics are slightly more general than trending topics, although they contain enough detail to represent that topic well. When you write an evergreen topic, you include more basic information (background information) than you share in a trending topic. It’s because of its nature.
Pay attention to search engine optimization
No matter what content you write, you still need to make sure it’s optimized for search engines. This means that you need to use the most effective keywords and keywords. You want your business to appear at the top of the search engine page (or at least near the top) so that other people can easily find you and your business. When it comes to choosing the most appropriate keywords and phrases, you should choose the ones that you are sure other people will use in their searches. Then you should use these keywords and key phrases in your article title and teaser paragraph. However, be careful not to put too many keywords and keywords in these two parts of your article.
Another important way to optimize your content is to add powerful backlinks. You want to make sure that the links are not broken and that they take your readers exactly where you want them to go. You want to give your content the impression that it’s always fresh (though not time-sensitive). Of course, no one wants to read outdated content.
Always keep your content attractive
Evergreen content has many positive qualities. One of these features is that not only does it not have time issues, but it can be reused as much as you like (as long as you don’t use the same content too often). One of the other important elements in both content is an effective call to action (CTA). If you reuse evergreen content, you can still make your call to action new, exciting and relevant every time you publish that article. Not only do you want your content to consistently appeal to readers who are loyal to you, but you also want your content to appeal to new readers who try you out.
If you play your cards right, they will become loyal to you and your brand as well. It’s not enough to just publish content (no matter how valuable it is). You must still participate in the discussions that follow this post. You can ask thought-provoking questions and/or leave interesting comments or ask others’ opinions. Everyone wants to be made to feel that their opinion matters.
A mix of evergreen and trending topics will likely work well for you, and before you know it, you’ll have built a loyal following that will stick with you over time. Innovative, new content can be very attractive, but sometimes people prefer “slow and steady wins the race.” If your content is valuable and helps your readers solve their problems, they will look to you for more help in the future.