The Beginners’ Guide To Digital Marketing

What is digital marketing and its need?

Numerous digital technologies are used to connect the product with the right customers. Since today’s customers are most likely to be found online and attract their attention, the product must be marketed online as well. The techniques involved as a whole lead to a broader term known as DIGITAL MARKETING.

Without wasting much time, let’s discuss what technologies we are talk and how exactly they work.

SEO – Search engine optimization

According to Wikipedia, Search Engine Optimization is “the process of influencing the visibility of a website or web page in the free search engine results.”

In simpler terms, when talking about online business, there is a website that sells products/services, a customer looking for the same, and a platform that connects the two. This platform is a search engine (which in most cases is Google). SEO is a process that consists of optimizing the seller’s website according to the instructions of the Search Engine so that the Search Engine will rank it better when a customer tries to research it using a keyword.

Furthermore, SEO can be divided into two categories;

  • Page Search Engine Optimization – This leads to many changes in the website namely meta description fields, meta description fields, keyword addition, content optimization, website loading speed, minified content and many more.
  • Off-Page Search Engine Optimization – Off-page SEO is link building. No. That is the biggest misconception about Off Page SEO. Building links is an important part, but Social Bookmarking and Social Media Marketing also play a decisive role in building authorities.

SEM – Search Engine Marketing

There are so many search engines that offer advertising platforms for search engine marketing. Since Google AdWords is the most popular of them all, Yahoo Search Ads and Bing Ads are also in the same category. Keywords and bidding strategy are the two main concepts that define the success of a search engine marketing campaign.

SMM – social media marketing

Unlike SEM, SMM practically does not require the use of advertising platforms. However, they are part of SMM, it can also be done by using social media websites to share promotional content designed to make users feel like sharing the same or visiting the websites they are linked to.

Content marketing

In other words, it could be called informative marketing. It is a process where a brand or company creates informative content for its readers without selling, but quickly encourages them to choose better things in life. (Maybe buy from you)

That was a little information about the vast world of digital marketing. Use some or all of them to witness your online business skyrocket. If you still have problems and want to get professional help for your future digital marketing campaigns, always contact a leading and well-known SEO company to witness magic happening.

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