The benefits of creating bulk email lists for marketing your business

Sending mass email to acquire new customers is a strong and effective marketing strategy. For businesses that are reluctant to even try mass email marketing, you may benefit from this lecture;

“The complaint I get from many entrepreneurs and marketers is that they’ve considered email list marketing for their advertising needs but haven’t found a good starting point. I’ve found that most first-time email marketers are successful within the first 30 days and continuous email marketing will only grow your email list larger and more relevant with each campaign sent.”

Email list marketing works for big brands, it increases traffic and revenue

Let’s take a look at some recent statistics that highlight why you should consider email list marketing in 2016

  • More than 70 percent of marketers agree that email marketing is the core of their business.

  • 60 percent of marketers say email is a critical enabler of products and services, up from 42 percent in 2014.

  • 20 percent of marketers say their company’s primary source of revenue is directly related to email activities.

  • 43 percent of companies have an email team of 2-3 people.

  • 74 percent of marketers believe that email generates or will generate ROI in the future.

  • For 69.7% of US Internet users, email is the primary method of communicating with businesses.

5 practical reasons why you should consider bulk email marketing in 2016

Let’s put the statistics and data aside for a moment and talk about the real, practical reasons why you should be emailing for your business.

Here’s some practical advice and what this writer believes you need from your email list marketing business;

  1. Some bulk email software allows you to send an unlimited number of emails and can be fully automated, working in accordance with responsible email marketing practices and the Spam Act 2003 to remove opt-out and undeliverable items, spam spot checkers, and other features that are automatically added to any web- based mass email software platform.

  2. With web-based software, there is no need to download or install anything. You can simply log into your online software account from anywhere to manage, send and track your campaigns. This is an advantage because email campaigns do not send from your internet connection or email account and you can add and remove domains and IP addresses to ensure the campaign lasts forever.

  3. No installation costs and almost no contracts are expected today; you’ll want to choose monthly billing that gives you the ability to cancel at any time, but most importantly, a prorated billing system so you can upgrade or downgrade at any time by just paying the price difference. This is very important as it will keep your overall costs under control and allow you to grow with your new sales strategy.

  4. When you buy email lists from a trusted email list provider, you can choose targeted categories to further define your demographics before sending. This provides a great opportunity to experiment with different categories that you may have previously overlooked with other advertising, allowing you to realize new marketing opportunities.

  5. Create unique open and click lists. This is very effective as it builds new email list databases for future campaigns and is a great marketing strategy to implement right from the start. These contacts can be automatically added to newly named email list databases and can be automatically generated every time you send an email campaign.

3 things to consider when starting email marketing for the first time

An email marketing campaign might sound more exciting, but not so fast! Well, if you think you’re ready to dive into email marketing, you just might be, but here are a few more things to look into before you start sending your first email marketing newsletter.

  1. Email marketing is not easy and requires additional learning, just like any software. Great email marketing takes practice, and all you have to do is check your ad copy for spelling, grammar, formatting, and other errors. Always split the test into two different ads and headlines and then run with the best performance. Many make the mistake of blowing up one ad to 100% of the list, splitting it up a bit and thinking more about longevity.

  2. The basic feature you should ask for in the email list and bulk email software company you choose to send and manage your campaigns: No setup fee, monthly billing, Pro-Rated so you can increase/decrease the amount you send as you wish. mailing lists and email software under the same brand, offers support and easy contact by phone and email, a company with some online history and credibility. Choose your email marketing company wisely.

  3. When you’re shopping around, make sure you choose a company that offers all of your email marketing under one roof. This makes them responsible and increases consumer confidence. There are many companies that offer email marketing services, but most don’t offer email lists and the ability to send with web-based software all under one umbrella.

Now you’re ready to send your first email campaign, even if you’ve never done it before, throw caution to the wind and test it out in 2016.

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