Email marketing is rarely used as a weapon in the arsenal of any business (big or small).
Even online businesses don’t find the time to use a critical tool that mainly keeps existing customers informed about your company’s product and service offerings. It also serves to remind past customers of your company. The name of the game is to add another custom.
Every customer has a price – so why not make more use of them? Every business should do email marketing at least once a month, whether it’s through a monthly newsletter or your e-shot to promote special offers, new products, releases, etc.
When it comes to e-commerce, it’s mostly the more successful online stores that are starting to get serious about email marketing. I think this is partly because digital agencies charge exorbitant amounts for it – for many it is not financially viable.
There are different systems on the market that offer a completely painless and economical solution. For example, the familiar platform costs £19.99 per month and allows you to send unlimited emails to around 2,500 email addresses.
With such systems in place, it’s no surprise to see new “buzz” in email marketing. It is now profitable and easy enough for companies to implement.
If your company’s database or CRM has thousands, hundreds or even tens of thousands of customers, why wait?
Can my company engage in email marketing?
Both offline and online businesses can use email marketing strategies. This covers all types of organizations from retailers to wholesalers; charities for businesses and others. In principle, any company or organization that coordinates with its customers should use email marketing.
If you email your customers/contact database regularly, you can be sure that your company is always “on the radar” or at least creates a lasting impression.
Your company’s name, logo and range of services are always at hand, saved in the recipient’s mailbox waiting to be read or saved for later use. And if you have a good offer… you will more than likely get campaign impressions.
Isn’t it all just spam?
Email marketing is grouped as spam and vice versa. However, there is a fine line between the two depending on where your data (email) is coming from.
If you created a database of customers, partners, affiliates, and members (after all, “opt-in” data), you’re very much on the ethical side of email marketing and won’t be classified as spam. Such information gives healthy results, maximum number for open courses and most importantly, results.
If you buy information from a third party, you’re probably entering spam territory instead of email marketing.
Email marketing brings you effective and accurate measurability. Unlike many traditional marketing methods, messages can be monitored and managed in real time. Finally, we’ve put together a checklist of things you should focus on:
Email Marketing Checklist
Here are some tips for those who want to do email marketing effectively for their business:
• Find a reliable and robust solution with integrated reporting
• Use clean, selected data whenever possible
• Customize the greeting to say something like “Hi Joe”.
• Include an unsubscribe link
• Make good use of graphics and your own company brand
• Create a vibrant design to attract the recipient
• Include a link browser for shared viewing (they can access email online as well)
• Go for it!
Find a cost-effective, easy-to-use email marketing solution from a provider that offers free technical support and a user control panel for added flexibility.