It utilizes a range of digital channels such as SEO (search engine optimization), social media and PPC (pay per click) to attract the audience towards the upcoming brand. Digital marketing uses the Internet as a central medium for advertising, which can be accessed through electronic devices such as computers, laptops, tablets, and smartphones.
Internet marketing techniques such as Search Engine Marketing (SEM), emails are an integral part of digital marketing. Moreover, it also includes non-internet channels like Short Message Service (SMS) and Multimedia Messaging Service (MMS), callbacks, etc. All these different channels are an integrated part of digital marketing. Digital marketing is considered BTL Below-The-Line marketing because it targets a smaller and more focused group and aims to build loyal customers and generate conversions.
SMO or (SMM) on the other hand is a branch or subset of digital marketing that excels in promoting on social media platforms such as Facebook, Twitter, LinkedIn, YouTube and so on. It uses social media for marketing purposes. Social media is heavily dependent on user interaction, sharing information and forming some sort of community, so there is a “social” element to it. It utilizes the creation of artistic content that is presented accordingly to attract the audience to your products or services and create a brand following.
According to Zephoria Digital Marketing Consultants, Facebook has more than 1.71 billion monthly active users worldwide. This means that statistically, Facebook is too big to ignore and should therefore be an important part of your social media marketing strategies. Online video consumption on such platforms has been steadily growing and is the next big thing in terms of marketing strategies. SMM is also BTL Below-The-Line marketing as it relates to differentiated groups formed based on common interests on social media platforms.
Businesses looking to meet their marketing needs must choose between a digital marketing agency or a specialized agency. If you are looking for someone to plan your entire marketing strategy, a digital marketing agency would be a good choice. However, if you’re looking for someone who only handles your social media strategy, you’re better off working with a specialist agency.
With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their daily lives. According to a report by the Interactive Advertising Bureau (IAB), Internet advertising revenue in the US was a whopping $27.5 billion in the first half of 2015. This has opened several job opportunities around the world. Demand is high; However, we are experiencing a shortage of skilled labor, as people are still adjusting to the rapid development of digital media.
To meet the growing demands of talented individuals, several online courses in digital marketing are available. A quick Google search on this topic will find several institutes offering the mentioned classes. Courses lasting several days, which cover all topics under the umbrella of digital marketing. Students will gain valuable insights into the subject that will enable them to find a niche for themselves.
The digital marketing course includes basic information on marketing and advertising concepts as well as basic information on statistical and analytical tools. They are also given comprehensive information on e.g. email marketing, search engine optimization/search engine optimization, pay per click, mobile marketing, online videos.
Social media marketing courses include an in-depth understanding of social media principles, major social media sites, social media strategy, and social media measurement. It provides an overview of the strengths and weaknesses of social media platforms such as Facebook, Twitter and dives deeper into the latest trends in social media. Social media is an indispensable part of a digital media strategy. SM platforms are utilized for branding a product or service because it provides a more interactive medium that is open to two-way conversation. Digital marketing is more relevant for creating brand awareness, marketing or reputation management. Although they have different web applications, they serve a larger purpose of promoting your brand and converting customers into leads and sales. Consumers have become more brand conscious through active participation and have the most choice due to the numerous options available online. Their share of the marketing strategy has multiplied, making traditional strategy techniques obsolete. With the pace of development of digital media, it is not far-fetched to imagine a future in which virtual reality has appeared in all aspects of our existence.