Digital marketing is a big hype today. New methods and techniques for implementing marketing are developed every day. In the midst of all this, it’s easy to assume that email marketing is an outdated process.
We may consider it because it is no longer used or does not produce the desired results.
However, you couldn’t be more wrong.
Email marketing is still common. In fact, it will succeed over time. But what makes it such an attractive marketing technique, even though it’s so old?
Well, let’s find out.
Here are the reasons why people are still in love with email marketing:
1. Low costs
The main reason why sending email is still one of the favorites is the cost factor. It involves very low costs. All you need is a working email ID, and you’re ready to start your email marketing tactics.
Sometimes people start buying multiple email addresses. However, it is quite rare. Most of the time, they only send emails to people who actually subscribe to the site themselves.
An emerging practice is to use software to automate the creation and sending of emails. However, these costs are often lower compared to other marketing methods.
There are no printing fees involved, and you don’t have to pay for advertising space, such as space on TV and in newspapers. Overall, email marketing is still one of the cheapest forms of marketing.
2. For customers only
Most marketing techniques target users who may have never interacted with a brand. Some digital marketing tactics target users who have shown similar interest in their activities, such as Facebook and Google.
However, e-mail marketing is the only form of marketing where the users themselves ask to be part of the company’s subscribers.
Companies receive users’ email addresses either when subscribing to newsletters or when registering on their website.
Pre-approval from customers ensures that sending email is more visible and effective compared to other marketing methods.
3. Target your audience
One of the great benefits of email marketing is that it allows you to target a specific segment of your audience.
Since companies usually get email addresses by ordering or registering, they also store the customer’s basic information, such as name, gender, age, location, etc.
This information could be used to create target emails.
For example, if your company has a great offer for students, you can send an email to users under the age of 24. And if your business offers discounted prices on women’s clothing, you might want to consider targeting women instead of men.
Users may also notice a pattern that they only receive emails that are important to them. Thus, the company is not only able to save a lot of resources, but also to create a trust factor between the customer and the brand.
4. Ask them to make a move
One-way marketing, despite its wider reach, suffers from a very critical deficiency, i.e. the lack of interaction. Even if you present the best of your marketing ideas, the user is free to ignore them.
In simpler terms, you just can’t force users to make an effort to consider your offer. However, a little effort can definitely pay off.
Email marketing allows you to contribute to these efforts. By implementing a simple “call to action” you can invite users to visit your website and see what you have to offer.
The call to action also saves you the trouble of giving too much information in the post itself. Thus, you can include the most attractive content in the body of the email.
5. Saves trouble
In addition to being cost effective, it is one of the simplest marketing methods. None require state-of-the-art software, a large team, or a separate department.
You just need the necessary equipment and a few professionals who know the job.
There is always room for better software and tools in email marketing.
However, people mostly like the simple format because it is mainly the content that decides the effectiveness of an email. The lack of complexity allows you to focus entirely on creating compelling email content.
6. See your results
A significant feature that makes email marketing technology desirable are the metrics. Most traditional marketing methods such as radio, television and newspapers have no or poor metrics.
In e-mail marketing, however, despite decades of age, you get all the measurements you need.
Also note that appropriate email software is required to identify performance metrics.
The right software will tell you everything right from the number of emails that were actually opened to the emails that referred the user to your website.
These results can give you insight into what’s working and what’s not working in your campaign.
7. See instant results
One of the great benefits of email marketing is that it allows you to see immediate results. As soon as you send an email, the user will either receive it or be notified about it. Most people check their email within 24 hours.
So regardless of whether the user decides to accept your offer, you will see the actual results the next day.
Most other marketing methods require a few days or even weeks to achieve results. But email marketing can get results before the date changes.
Some people argue that this kind of hasty marketing is harmful, but that is completely wrong.
8. No limits
Because email marketing is a prominent part of Internet marketing, it has no geographic boundaries.
While this applies to all digital marketing methods, email marketing is a real alternative to traditional marketing methods such as print and television.
The difference is that you can target customers globally who belong to different countries, genders, age groups, professions, etc.
The more customers you choose, the bigger your potential customer base is.
Conclusion
Despite the negative stereotypes, email marketing is both alive and productive today. As mentioned above, there are a lot of speculations that make people fall in love with it.
Although there are other marketing methods that can beat the email method in a way or two, overall it is still one of the most effective and accessible marketing methods around the world.
