Email is a powerful marketing tool for any business if you use it correctly.
A customer’s inbox is a distraction-free zone you’ve been invited to, giving you the opportunity to capture their attention with more targeted offers than any digital channel.
So it’s no surprise that the effectiveness and ROI of email marketing is incredible. Email is 40 times more valuable for customer acquisition than Facebook and Twitter. And for every dollar spent on email marketing, it generates $44 in ROI.
But as valuable as email marketing is, it alone is not enough. Effective email marketing is automation. Send the right email at the right time to the right prospects and you’ll have lifelong customers who will be evangelists for your business.
Here are 3 emails you should automate to increase sales, upsells and profits.
1. Welcome email
You have one chance to make a good first impression. And if your introduction to a new subscriber isn’t impressive, your follow-up campaigns won’t be either.
The welcome email is the master of your email campaigns, as it generates three times more engagement and revenue per email than other promotional emails.
When a visitor takes the time to sign up for your email list, they’re not only opting in to future newsletters, they’re giving you access to their inbox. Don’t take their trust lightly. Pace their expectations of what’s to come.
Celebrate new subscribers with fun and friendly welcome messages. For example, you can offer them unique discount codes. This increases sales among potential customers who have just made a conscious commitment to engage with your business.
2. Cart rejection email
Yes, people are distracted. They go online to shop and something distracts them. For example, they get a Facebook notification, their phone rings, there’s a knock on the door… and they abandon their cart without thinking.
According to a Baymard Institute report, 69% of online store visitors abandon their shopping carts and 61% cite high shipping costs as the reason.
Turn shopping cart abandoners into customers by stating shipping costs in follow-up emails.
Can you tell the lifetime value of your customers? Are most of them likely to be repeat customers after trying your services? If they are, offer them a “risky” discount so they can afford to hit the front end. But if your prices are too low to compete for shipping, ask for feedback.
You won’t always convert abandoned Cart shoppers, but try contacting them to find out why they didn’t complete their purchase. Use their feedback to improve your checkout process.
3. New product teaser
When you create compelling and irresistible email campaigns to tease new products, you’ll be anticipating your new product. This creates a huge amount of support and helps you achieve your project goals.
Do you have a new product coming to market soon? Create a teaser campaign to get your subscribers excited about your upcoming release. That way, they stay tuned for new updates and are more likely to buy the product as soon as it’s available.
Teaser emails are simple because all they need to do is create curiosity, which will keep your audience interested.