The first layer of content, the part that establishes YOU as the expert, should delve into the issues involved and the manageable solutions that should likely be considered.
When your content is read, the feeling that you really “get it” should resonate strongly. A voice of authority providing trusted information and expert advice means you won’t be a complete stranger just making a sale.
Genuinely caring about the problems your visitors are facing as you walk them through a solution can go a long way in making a valuable connection. you want to come across as open, honest and sincere.
Once that connection is made, getting them to move on to the next piece of content in your three-tiered content marketing strategy should be an automatic response.
Now there will be components in different types of products that will eventually form viable solutions that they may be looking for.
This content layer includes the different options and potential fixes, as well as the upside and downside of each fix.
Even though your content is still somewhat reserved, it meets or should meet the demand for adequate methods to produce suitable results. The visitor should feel confident enough about the information to the extent that he has moved much closer to the solution.
Connectivity of content levels
You can start to see how the layers of content build an interesting ecosystem to follow. The paragraph above would be part of the second layer of your content marketing strategy. Is it the main unit? Finally, a link to the last and third layer of content. Interconnection, as sequentially stated above, is a necessary part of this strategy.
Now it’s time for the third layer of your content marketing strategy, which ultimately reveals the possible options, but still doesn’t define any single option.
Now you need a comparison page. The real term is “competitor” comparison page. I use the comparison page differently. Comparison pages can be built in such a way that they disparage competitors’ products or services or find disadvantages in them. This practice is not only stupid but also unethical.
Competitors comparison page
Our three-layered content marketing strategy ultimately leads the visitor to this page, and the page itself does not have to offend any site’s products or services that competitors are promoting.
What this comparison page needs are three or four of your most popular ClickBank products with affiliate links. These products or services must be relevant to solving the problem of the visitor you are promoting. Let them choose the product they want to try from your comparison selection.
It’s pretty safe to say that if a prospect has made it this far through your three-tiered content, you’ve probably built quite a bit of trust in their eyes.
Not everyone who reaches the comparison page will necessarily buy your product. The thing is, these people are far more qualified “targeted traffic” than anyone else coming into your content marketing system. You now need to make sure that you use an email marketing program to stay in touch with news and upcoming offers, staying fully up-to-date on why they became subscribers.
Get your three-tiered content marketing strategy right and drive traffic. Works effectively with ClickBank or any promotion.