Did you know that you can make sales on autopilot simply by using your autoresponder and the follow-up messages you send to your subscribers? But before I go any further, let me explain what exactly autoresponders are for those who may not be in the know.
An autoresponder is a software script that automates your email messages and replies. It’s something you’d use to send your follow-up message to a new subscriber on your email list. Don’t get confused, but these messages are also often called autoresponders. Autoresponder allows you to create and manage autoresponders (your messages) if it makes sense.
You can think of email autoresponders as the silent workhorses of email marketing. Basically, they are any type of automated email or even series of emails (your follow-up messages) that you write once, schedule and automatically send from your autoresponder (software script).
Hope that wasn’t too confusing. Let’s move on to how marketers use autoresponders to boost their email campaigns to reduce their workload. For example, instead of sending an email to every newsletter or email list subscriber, an autoresponder can easily send a welcome message that includes all personalized follow-up messages.
Autoresponders are at the heart of email marketing. You use it to promote your business. It is also used to build relationships with your potential customers, keep current customers up to date, offer coupons to promote customer loyalty and much more!
The problem is that most website visitors won’t buy anything from you on their first visit. It usually takes a visitor an average of 6 times or more before they decide to make a purchase from you. In order to keep them interested and ultimately make a sale, your follow-up messages will stand out.
When you start writing your post, you need to come up with attractive subject lines or headlines. Subject lines grab your subscribers’ attention and make them excited to read the rest of your post. If you send a message with a boring or irrelevant title or subject line, your subscribers may not even open your email, let alone pay much attention to it.
A great way to get your subscriber’s attention is through personalization, such as using names. Most autoresponder scripts or platforms give you this option to customize your messages by adding codes. When you send a message, the code is replaced with your subscriber’s personal information. When receiving an e-mail, the reader sees his personal information instead of a code. This is a great way to use personal data to engage your subscribers.
The first message you send to your subscriber should be a welcome or introductory email. The welcome email is the most important because it sets your reader up with what to expect from you and your next messages. A welcome email is a great way to start branding yourself or your business by giving them a little background on what you do and how you can help them.
The second email in your follow-up series should tell your subscribers about your products and services. Make sure you explain what your product or service does and how they can benefit from it. People are more likely to be sold on the features of a product or service. You can then make them an irresistible offer by giving them a limited time discount if they buy now.
In the third next post, try to highlight your services and products. Tell your subscribers how they simply have to have your product or service because it’s a cut above the rest, then prove it to them by offering a sample or trial offer, or even better, a buy 1 get 1 free offer. To make sure you get the sale, you need to compare what you’re offering with what your competitors are offering. This way, you show potential customers that you really are the best, with the best features and the best prices.
Once you have a few satisfied customers, you start to build your credibility. You can also ask your subscribers in your feedback messages for feedback on how you can improve their experience or how you can help them personally. When the customer has praised your products or services, you can add it to the testimonial and send it in another follow-up message.
A great way to keep your subscribers waiting for your next email is to end your message with a teaser for the next message. For example, “Don’t forget to look out for my next email, where I’ll send you something special.” This could be a flash sale, coupon or simply a free download.
Use your autoresponder and follow-up messages like your own sales team, and soon you’ll be selling on autopilot. Also, practice weaving your company’s contact and website information so that your subscribers can easily place an order without any problems or whenever they want. If you take the time and think about your follow-up messages, you will soon turn your subscribers into customers.