As a business owner, nothing says “you’re on the wrong side” like using an autoresponder for e-newsletter marketing. There are a few different things you can do to set it up properly so you can deliver messages to your list, but they’re all pretty self-explanatory.
I think the real challenge with an autoresponder is the number of people who are turned off by the word “autoresponder.” Why on earth would you want an autoresponder, shouldn’t that be a feature of your website? Now, there are people who have their autoresponders set up to send emails, but most people when they use that term think, “I’m spamming you.”
But it’s not spam if you give them a chance to participate. And in this case, people thought it was because it was a double selection process. So the autoresponder asked them if they want to receive messages from you. The problem is that this isn’t a long-term solution for your business because it won’t actually give you long-term sales because people will forget who you are and get annoyed and cancel. And when orders are canceled, there’s literally nothing you can do about it.
What you are doing now? But you can have an autoresponder so your customers can go in and select your autoresponder and have them send you messages as if you were still subscribed. But when that happens, your subscriber list will explode. And the thing is, they do it because they actually sign up and want to be on your list. So don’t fall for it and be careful who you trust with your marketing.
Now I’m assuming you’re using a WordPress blog, but the concept is the same for all blogs. You can get an autoresponder that automatically follows your blog. If one of your readers clicks on it and goes to your Facebook fan page, they will no longer be on your autoresponder list. So be careful not to spam people when using autoresponders.
The best way to set up autoresponder lists is a simple web page, so when someone lands on your website, if they subscribe and sign up, that single web page sends them an automated series of emails. Now there are several ways to accomplish this. And I like this one, which is actually pretty good.
Basically, it sends you four emails and waits for them to click on one of four things. If you’re a good friend, they don’t click on emails, then you get Facebook friends, then they click on one of your articles (you can write and submit articles to article directories), then maybe they subscribe to your mailing list. If they then get to my place and sign up for something, they will be sent directly to the newsletters. And if they like the article I write, they unsubscribe and then I stop sending them emails.
The best thing I find is that if someone subscribes to my mailing list but doesn’t immediately download all the articles I write, I don’t send them newsletters. The reason is that if they don’t like my stuff, they either unsubscribe or click the “Don’t send me anything” link. And then if I email them, they don’t know they like my stuff, which is great because I’m not going to email them at all. But if they just subscribe but like my stuff and don’t immediately download some of my articles, they download some of my content, like it, and then they unsubscribe from my email. list. I’ve had this happen twice so this is definitely the best way to set this up. And that’s right, it might seem strange at first, but you’ll get used to it quickly.
And this is really useful if you are selling a product. Because we assume you have a product. And you have a web page talking about the product. And that gives away this free report. And all the people who get the free paper but don’t buy the product are automatically removed from your list. But they will be subscribers to your newsletter forever, and that way they can get the product every time you add it.
So you can do it. This saves email addresses.